tracking-sms-marketing-campaigns

The Essentiality of Tracking SMS Marketing Campaigns

There are a lot of debates going around with regard to the utility of SMS marketing campaigns for businesses of all sizes. However, what is not denied by anyone is the benefit of promotional SMS in capturing the attention of customers. What remains is tracking SMS once Bulk SMS is delivered. Before getting into the tracking of SMS marketing campaigns, let’s first understand why SMS is becoming the most preferred channel for experienced as well Read more…

RCS-Messaging

Is RCS Messaging an Alternative to SMS

Since its inception, SMS, or what many call text-based messaging, has grown manifold. But the features included in the messaging apps – Whatsapp, and iMessage – were always missing in the 160-character-limit communication channel. To fill this gap RCS Messaging was introduced. With the addition of smartphones, the concept of communicating with others changed drastically. People are now, not only able to make video calls but with the addition of these messaging apps, they are Read more…

bulk-sms-for-election

Using Bulk SMS for Election Campaigns

The trend all over the world is changing in electioneering. Politicians want to get in touch instantly with the electorate in their concerned areas. Like corporation heads, Bulk SMS is helping people who contest elections as well. In recent times, the use of Bulk SMS to run election campaigns has helped many gain an advantage over the ones who solely rely on traditional methods for political expediency. Considering the efficiency and effectiveness of the SMS Read more…

unicode-sms

Unicode SMS & Its Benefits

Have you ever wanted to send Bulk SMS in the language the customer can associate with? The same wish of customers mostly remained unfulfilled due to the absence of a feature in texts. But with Unicode SMS you can contact your customers in the language they understand and can relate to. Now with Unicode, you can use any language spoken around the world in your promotional or transactional messages for the benefit of a consumer. Read more…

SMS-Url-Shorteners

How Can SMS Url Shorteners Help You

To communicate their message effectively, businesses around the globe are heading in the direction of using SMS as a channel to market their products and services. Of late the need for Url shorteners has increased due to the restricted character length of SMS. Usually, most messages have a character limit of 160 characters. This restriction has compelled many to be concise in messages and a lot of unnecessary stuff is excluded. While sending out a Read more…

SMS-Deliverability-Rate

Enhancing SMS Deliverability Rate

All those organizations that are using Bulk SMS services are concerned with the issue of message delivery. It is because they are supposed to pay for every message sent, leaving aside the question of whether the text was delivered to all in the intended list. Since SMS is a channel that ensures cost-efficient communication at an unbelievably faster pace, more enterprises are shifting to this form of marketing. However, to make the journey successful and Read more…

SMS-Can-Help-in-Customer-Relationships

How SMS Can Help in Customer Relationships

With the passage of time businesses around the world are more concerned with the question of how to retain the customer for a longer period of time and more importantly how to build strong relationships with customers? The use of Bulk SMS is not only ruling the roost in the marketing industry but the cost-efficiency and instant delivery of the channel makes it a good option for building long-lasting relationships with loyal and potential customers. Read more…

text-message-marketing-vs-mail-marketing

Which One to Choose Text Message Marketing Vs Email Marketing?

Every business, be it a global corporation or an enterprise limited to a certain geographical area, requires a channel to communicate with loyal and potential customers. Some have opted for email while others have preferred text messages as a marketing tool to connect. With the advent of the internet, companies have switched, not completely though, to mobile marketing for the promotion of products and services. The traditional route — television, radio, newspapers, and billboards — Read more…

sms-marketing-practices

Outsmart Others by Employing These SMS Marketing Practices

If you are here reading these lines, you are probably well versed with the importance of SMS marketing for the unprecedented growth of large corporations or small enterprises anywhere in the world. Since you know how crucial having a successful Bulk SMS campaign is for you to spread to the remotest corners of the world, there is no denying the fact that most customers prefer being communicated via texts about a brand. In a survey Read more…

SMS-Chatbot

Why SMS Chatbot is Need of The Hour

While interacting with a customer support team of any reputed e-commerce website, you must have received a reply instantly. You were not made to wait for minutes together saying: “ all customer executives are busy, kindly wait for XYZ minutes.” There is a secret hand – SMS chatbot – behind all this immediacy and quick response effort. Since Smartphones are ubiquitous and people are using messaging apps to interact, many companies have switched to chatbots Read more…