Businesses – micro and macro – that are using Bulk SMS as a tool of marketing communication must be in possession of data on the end number of customers. But to know which one is active and able to receive is taken care of by HLR lookup. The necessity of having HLR is felt by many. Entities spend more than the required amount on SMS campaigns. This is a consequence of not updating the database. Read more…
With the proliferation of text messages for the promotion of brands by companies around the world, the chances of fraudsters acting as ones representing an entity cannot be ruled out. Of late customers falling prey to spam texts is increasing at an alarming rate. Fake SMS or what many call scam texts have not only affected customers but businesses have been harmed in many ways as well. People, who don’t have the know-how, are easily Read more…
There are a lot of debates going around with regard to the utility of SMS marketing campaigns for businesses of all sizes. However, what is not denied by anyone is the benefit of promotional SMS in capturing the attention of customers. What remains is tracking SMS once Bulk SMS is delivered. Before getting into the tracking of SMS marketing campaigns, let’s first understand why SMS is becoming the most preferred channel for experienced as well Read more…
Since its inception, SMS, or what many call text-based messaging, has grown manifold. But the features included in the messaging apps – Whatsapp, and iMessage – were always missing in the 160-character-limit communication channel. To fill this gap RCS Messaging was introduced. With the addition of smartphones, the concept of communicating with others changed drastically. People are now, not only able to make video calls but with the addition of these messaging apps, they are Read more…
The trend all over the world is changing in electioneering. Politicians want to get in touch instantly with the electorate in their concerned areas. Like corporation heads, Bulk SMS is helping people who contest elections as well. In recent times, the use of Bulk SMS to run election campaigns has helped many gain an advantage over the ones who solely rely on traditional methods for political expediency. Considering the efficiency and effectiveness of the SMS Read more…
Have you ever wanted to send Bulk SMS in the language the customer can associate with? The same wish of customers mostly remained unfulfilled due to the absence of a feature in texts. But with Unicode SMS you can contact your customers in the language they understand and can relate to. Now with Unicode, you can use any language spoken around the world in your promotional or transactional messages for the benefit of a consumer. Read more…
To communicate their message effectively, businesses around the globe are heading in the direction of using SMS as a channel to market their products and services. Of late the need for Url shorteners has increased due to the restricted character length of SMS. Usually, most messages have a character limit of 160 characters. This restriction has compelled many to be concise in messages and a lot of unnecessary stuff is excluded. While sending out a Read more…
All those organizations that are using Bulk SMS services are concerned with the issue of message delivery. It is because they are supposed to pay for every message sent, leaving aside the question of whether the text was delivered to all in the intended list. Since SMS is a channel that ensures cost-efficient communication at an unbelievably faster pace, more enterprises are shifting to this form of marketing. However, to make the journey successful and Read more…
With the passage of time businesses around the world are more concerned with the question of how to retain the customer for a longer period of time and more importantly how to build strong relationships with customers? The use of Bulk SMS is not only ruling the roost in the marketing industry but the cost-efficiency and instant delivery of the channel makes it a good option for building long-lasting relationships with loyal and potential customers. Read more…
Every business, be it a global corporation or an enterprise limited to a certain geographical area, requires a channel to communicate with loyal and potential customers. Some have opted for email while others have preferred text messages as a marketing tool to connect. With the advent of the internet, companies have switched, not completely though, to mobile marketing for the promotion of products and services. The traditional route — television, radio, newspapers, and billboards — Read more…