The necessity to inform people about a delay in a scheduled flight before an hour or so requires you as an airliner to alert them in advance about the possible delay. Not only in the aviation sector, but businesses of all types also require conveying vital information. For the said purpose, in a digitally-literate generation, SMS alert is the preferred channel for connecting with the users. The SMS alert system is not only beneficial for Read more
For businesses of any size to market, a product or service using an SMS channel, choosing the right keyword is the prerequisite for any successful promotional campaign. The absence of the relevant keyword can lead to undesired results for your marketing goals. Brands take advantage of the text channel because of its impact and reaching the audience instantly in the most cost-efficient manner. This channel, besides being easy to use, is not very taxing for Read more
In an era of digital media, marketing teams of firms have shifted, not completely though, to the much sought-after SMS & Social Media channels for effective and cost-efficient communication. The usage of these channels has grown manifold in the last decade or so. However, the question that constantly stirs the mind of marketing teams of brands is which one is a more useful channel. How SMS & Social Media Marketing Differs To find out which Read more
The use of text messages or what is commonly referred to as SMS is growing at an increasingly rapid pace. Not only the ordinary person but firms – micro and macro – across the world are heavily relying on SMS marketing to promote their products and services. But now with options aplenty, questions are raised on the future of SMS marketing. With the advancement in communication technology, businesses have abundant channels to utilize for the Read more
People’s phones are inundated with messages these days, especially after the proliferation of messaging apps. But when it comes to companies promoting their products and services, Bulk SMS, or what many call VoIP texting is helping achieve the set targets. The vitality of Bulk SMS for marketing purposes is not denied by anyone. Now what is new is that businesses – small and big – are shifting to VoIP texting. Earlier the process of VoIP Read more
Sending messages in bulk requires one to follow certain procedures or what is called in computing parlance the protocol. How is Bulk SMS sent by businesses to their customers via the SMS gateway? In this article, we will find out. The journey from beginning to end is not as smooth as it appears. After tying up with a bulk sms provider, technically the process begins on both ends. To deliver messages to an intended target, Read more
Nowadays, brands have a plethora of options available to market their products and services around the world. Besides traditional means, they have new and effective tools at their disposal to upscale their business. From radio and television ads to Bulk SMS and email marketing, enterprises have come a long way to reach customers. Over the years, companies have used techniques relevant to the specific time. Initially, after multi-national corporations made their way in various countries, Read more
The method of contacting people is changing at a rapid pace, but with the advancement in technology, options are aplenty. To communicate with family and friends people use personal SMS and enterprises have shifted to business SMS for streamlined communication. Texting can be used to communicate with your loved ones but one that requires you to be more professional for work purposes is business texting. Some small-scale enterprises may think of using personal SMS for Read more
Companies based anywhere in the world are always on the look for new talent. But people who are seeking employment are looking for instant responses without the process being stretched. Knowing that pool of potential employees is mainly made up of GenZ, Hiring departments are shifting towards a more reliable and efficient platform of SMS for recruitment purposes. The startups and enterprises want to choose the best among the candidates who have applied for the Read more
Businesses – micro and macro – that are using Bulk SMS as a tool of marketing communication must be in possession of data on the end number of customers. But to know which one is active and able to receive is taken care of by HLR lookup. The necessity of having HLR is felt by many. Entities spend more than the required amount on SMS campaigns. This is a consequence of not updating the database. Read more