Although businesses — big and small — are employing SMS channels to communicate with customers globally, there are still some naysayers to the power and effectiveness of text marketing. This is mainly because of some misconceptions about SMS marketing that are prevalent in the market. In the last decade or Read more…
Communicating via an SMS channel with your loyal and potential customers is not a new phenomenon. It is in vogue for the last many years and brands — small and big — are employing it expecting higher Return on Investment (ROI). While the return is undoubtedly profitable, keeping SMS Marketing Read more…
Like other businesses, Insurance companies want to proliferate beyond borders. However, it is not as easy for insurance providers, as it is for other direct-to-customer enterprises. Here besides being a difficult task to acquire more and more customers, retaining customers is a herculean task. But with SMS marketing, the task Read more…
For businesses of any size to market, a product or service using an SMS channel, choosing the right keyword is the prerequisite for any successful promotional campaign. The absence of the relevant keyword can lead to undesired results for your marketing goals. Brands take advantage of the text channel because Read more…
In an era of digital media, marketing teams of firms have shifted, not completely though, to the much sought-after SMS & Social Media channels for effective and cost-efficient communication. The usage of these channels has grown manifold in the last decade or so. However, the question that constantly stirs the Read more…
Nowadays, brands have a plethora of options available to market their products and services around the world. Besides traditional means, they have new and effective tools at their disposal to upscale their business. From radio and television ads to Bulk SMS and email marketing, enterprises have come a long way Read more…
Every business, be it a global corporation or an enterprise limited to a certain geographical area, requires a channel to communicate with loyal and potential customers. Some have opted for email while others have preferred text messages as a marketing tool to connect. With the advent of the internet, companies Read more…
If you are here reading these lines, you are probably well versed with the importance of SMS marketing for the unprecedented growth of large corporations or small enterprises anywhere in the world. Since you know how crucial having a successful Bulk SMS campaign is for you to spread to the Read more…
Before diving deep into the world of why SMS marketing is important for e-commerce and its benefits, let’s first understand what is running a campaign via text message? When a company decides to reach out to its customers using the Bulk SMS service to promote new products, services, or flash Read more…
On a rainy day early in the morning, Aslam, an owner of a small enterprise is infuriated who will inform his vast number of customers about a possible delay in the delivery of products. It is only after a friend informed him to use SMS service to reach all customers Read more…