As a brand or an enterprise — while sending out promotional texts — the only thing that concerns the marketing team at the end is the delivery of messages to the intended customers. If the end user does not receive the message, the campaign is considered unsuccessful. But the moot question: what bars the delivery of text messages will be discussed in this article. There are varied reasons for messages not getting delivered. If all Read more
With time, the use of SMS by businesses is growing at an unprecedented rate. Almost every sector is using the channel for efficient communication with their customers. What is important to note is text messaging can be leveraged for the promotion of salons as well. The channel with the highest open rate is no longer only viable for big corporations. If you have a salon that either remains usually flooded with customers or is looking Read more
Employers have been using various channels of communication to get in touch with their employees. Starting from the rarely-checked email to the least-used slack, the purpose of efficient communication has not been met which often remains the priority of the head of the company or an enterprise. To get in touch with those who work with you, there is an alternative channel called text messaging to connect with employees. The SMS method is not only Read more
Communicating with others has become or has been made easier with the use of abbreviations. Now, with the addition of shortened words or in the parlance of SMS, text message abbreviations are favored more by the millennials and Gen Z categories. People tend to respond using commonly used abbreviations and expect the sender to communicate in their preferred method. Slangs and acronyms are also used by businesses while running a marketing campaign. These words keep Read more
With the kind of benefits that the SMS channel brings for the exponential growth of corporations, the efficient method to communicate with customers also comes up with some drawbacks if not avoided by the receiver of the messages. What one needs to be vigilant about is SMS Spoofing which fraudsters use very often to trick gullible clients. The term SMS Spoofing, which is actually different from phishing and smishing, is mostly used interchangeably even by Read more
Communication and more importantly storytelling, according to Apple founder, Steve Jobs, is the key for any business to go way beyond set limits. It is all about how eye-catching your skill of telling about the product or service you are offering is going to determine the success of your brand. In order to meet the end result, many industries are shifting to Mass Texting to reach the maximum number in a cost-efficient manner. This 160-character-driven Read more
A client-server communication protocol is a must to understand how the internet functions. But before going into the use cases of the all-important SMB protocol, let us first familiarize ourselves with the term and its related terms that are necessary to understand this complicated terminology for those who have not heard it before. What is Server Message Block (SMB) Protocol? This is a network protocol that lets users communicate with remote computers and servers. Along Read more
For sending messages to customers anywhere in the world, businesses use different kinds of codes. The one that is neither costly nor less effective is 10DLC. This is way better than the toll-free numbers and closer to shortcodes, which are costly and not affordable for many enterprises. For communicating with a large chunk of clients, A2P messaging is what is the preferred option for many brands while promoting products or services. The good thing about Read more
After knowing the advantages, messaging, like any other channel of communication is highly sought not only by marketers, but different sectors have been employing the cost-efficient method of SMS to reach prospective customers. Similarly, text message marketing for law firms is turning out to be a worthwhile investment in getting in touch with prospective clients. Since law firms send end number of messages on a daily basis via different channels to their clients, the need Read more
Although businesses — big and small — are employing SMS channels to communicate with customers globally, there are still some naysayers to the power and effectiveness of text marketing. This is mainly because of some misconceptions about SMS marketing that are prevalent in the market. In the last decade or so, the use of mobile phones has increased substantially all over the world. With advancements in communication technology, people are getting an opportunity to spend Read more