VoIP-texting

Does Your Business Need VoIP Texting?

People’s phones are inundated with messages these days, especially after the proliferation of messaging apps. But when it comes to companies promoting their products and services, Bulk SMS, or what many call VoIP texting is helping achieve the set targets. The vitality of Bulk SMS for marketing purposes is not denied by anyone. Now what is new is that businesses – small and big – are shifting to VoIP texting. Earlier the process of VoIP Read more…

smpp-sms-gateway

SMPP SMS Gateway Explained

Sending messages in bulk requires one to follow certain procedures or what is called in computing parlance the protocol. How is Bulk SMS sent by businesses to their customers via the SMS gateway? In this article, we will find out. The journey from beginning to end is not as smooth as it appears. After tying up with a bulk sms provider, technically the process begins on both ends. To deliver messages to an intended target, Read more…

make-your-marketing-smarter

How to Make Your Marketing Smarter

Nowadays, brands have a plethora of options available to market their products and services around the world. Besides traditional means, they have new and effective tools at their disposal to upscale their business. From radio and television ads to Bulk SMS and email marketing, enterprises have come a long way to reach customers. Over the years, companies have used techniques relevant to the specific time. Initially, after multi-national corporations made their way in various countries, Read more…

business-sms-differs-from-personal-sms

How Business SMS Differs From Personal SMS

The method of contacting people is changing at a rapid pace, but with the advancement in technology, options are aplenty. To communicate with family and friends people use personal SMS and enterprises have shifted to business SMS for streamlined communication. Texting can be used to communicate with your loved ones but one that requires you to be more professional for work purposes is business texting. Some small-scale enterprises may think of using personal SMS for Read more…

sms-for-recruitment-process

Why SMS For Recruitment Process

Companies based anywhere in the world are always on the look for new talent. But people who are seeking employment are looking for instant responses without the process being stretched. Knowing that pool of potential employees is mainly made up of GenZ, Hiring departments are shifting towards a more reliable and efficient platform of SMS for recruitment purposes. The startups and enterprises want to choose the best among the candidates who have applied for the Read more…

HLR-Lookup-For-Messaging

Why HLR Lookup For Messaging

Businesses – micro and macro – that are using Bulk SMS as a tool of marketing communication must be in possession of data on the end number of customers. But to know which one is active and able to receive is taken care of by HLR lookup. The necessity of having HLR is felt by many. Entities spend more than the required amount on SMS campaigns. This is a consequence of not updating the database. Read more…

identifying-spam-text-messages

Identifying Spam Text Messages & Ways to Avoid Them

With the proliferation of text messages for the promotion of brands by companies around the world, the chances of fraudsters acting as ones representing an entity cannot be ruled out. Of late customers falling prey to spam texts is increasing at an alarming rate. Fake SMS or what many call scam texts have not only affected customers but businesses have been harmed in many ways as well. People, who don’t have the know-how, are easily Read more…

tracking-sms-marketing-campaigns

The Essentiality of Tracking SMS Marketing Campaigns

There are a lot of debates going around with regard to the utility of SMS marketing campaigns for businesses of all sizes. However, what is not denied by anyone is the benefit of promotional SMS in capturing the attention of customers. What remains is tracking SMS once Bulk SMS is delivered. Before getting into the tracking of SMS marketing campaigns, let’s first understand why SMS is becoming the most preferred channel for experienced as well Read more…

RCS-Messaging

Is RCS Messaging an Alternative to SMS

Since its inception, SMS, or what many call text-based messaging, has grown manifold. But the features included in the messaging apps – Whatsapp, and iMessage – were always missing in the 160-character-limit communication channel. To fill this gap RCS Messaging was introduced. With the addition of smartphones, the concept of communicating with others changed drastically. People are now, not only able to make video calls but with the addition of these messaging apps, they are Read more…

bulk-sms-for-election

Using Bulk SMS for Election Campaigns

The trend all over the world is changing in electioneering. Politicians want to get in touch instantly with the electorate in their concerned areas. Like corporation heads, Bulk SMS is helping people who contest elections as well. In recent times, the use of Bulk SMS to run election campaigns has helped many gain an advantage over the ones who solely rely on traditional methods for political expediency. Considering the efficiency and effectiveness of the SMS Read more…