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Promotional SMS vs Transactional SMS

Businesses can send two kinds of SMS messages: promotional messages and transactional messages. They each have a different purpose and messaging, compliance rules, and information about the sender. In order to effectively use SMS for marketing, it’s important to understand the differences between the two (and how each can benefit your business). Being Easy to Use, Simple & User-Friendly, Promotional SMS & transactional sms are Gaining Widespread Attention.

 

Promotional-SMS-vs-Transactional-SMS

Difference Between Promotional SMS & Transactional SMS

1) Promotional SMS: On the other hand, is the kind of SMS; which a company usually sends to its customers to promote a specific product or service. This category includes any type of sales and marketing messages; which may or may not be required. The Promotional SMS can only be sent to the customers who have not yet activated DND Service.

Examples of Promotional SMS templates:

  • Dear Customer, Now Get Flat 10% Off on Flight (Basic Fare). Login now and start booking!
  • Dear ABC, our team wishes you a very Happy New Year. We have mailed you a dining voucher at your address with a 20% discount on Clothes.

Features of Promotional Bulk SMS:

  • The Message gets delivered to DND & Non-DND Numbers both
  • The service is applicable 24×7
  • 6 Character Sender ID
  • It works on template basis. The templates with 75% of Static Content and 25% Variables

2) Transactional SMS: May be a style of Promoting and maintaining communication for a corporation with its customers. When a corporation sends a transactional sms, it necessarily develops an informed image of its own, with a responsible brand. Transactional SMS are sort of SMS, which you send to your customers to pass on information about your product and services.

The example is when a bank sends an SMS to its customers about a recent transaction or account balance left it is called Transactional SMS. Similarly When a company sends an SMS to its client about an invoice and rest it is called Transactional SMS.

Examples of Transactional SMS templates:

    • Your Order no %d has been Shipped. You will receive this order by %s. Thanks for using our Services.
    • Dear Customer, your Account has been credited with $ 0.1 on 10/Nov. Available Bal is 0.9. For dispute, call 0000

Features of Transactional Bulk SMS:

  • The Message gets delivered to DND & Non-DND Numbers both
  • The service is applicable 24×7
  • 6 Character Sender ID
  • It works on template basis. The templates with 75% of Static Content and 25% Variables



Both Promotional sms & Transactional sms are vital for a brand. However; promotional messages aren’t essential as transactional messages for purchasers who are already loyal. On the opposite hand; to draw in new clients; Promotional SMS are often effective. Sending any such kind messages, however requires services of a good company.

In order to choose a good SMS Marketing and Gateway Service Provider, you as a business need to be defined about your needs and then holistically find a solution. Transactional and promotional sms are gaining attention due to the advantages they provide, for many benefits but service providers’ quality of work matters.

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Discover how easy it is to send powerful Bulk SMS Messages
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We provide of SMS Service offering SMS Marketing, Voice SMS and Bulk SMS with the latest technology and Marketing Solutions.


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