Distributed Ledger Technology (DLT) is a block-chain based registration system. It is implemented in the public interest to control the SMS spam. Whoever wants to send promotional bulk sms or transactional SMS to their customers needs to be DLT registered.
Telecom Regulatory Authority of India (TRAI) has issued The Telecom Commercial Communications Customer Preference Regulations (Regulation) for (Regulation) in the year 2018. (Regulation) on July, 2019 as part of its continuing efforts to establish a more efficient and more transparent system within the India telecom industry. The aim is to reduce the use of Unsolicited Commercial Communications (UCC) and to improve the mobile subscriber’s policy.
DLT registration will be activated by TRAI at the end that will be June in 2020. It stops consumers from Unsolicited Commercial Communication (UCC). Businesses are prohibited from sending out unintentional messages or fraudulent calls to customers.
According to TRAI (Telecom Regulator of India) the entire Indian population and companies must sign up on DLT. DLT Portal. Based on the guidelines of the TRAI, registrations for DLT are mandatory to send large SMS across India.
Business entities cannot send SMS to India with no DLT registration.
DLT Registration Steps
DLT Operators List
You can register any of the below operators as principal Entity to get your headers, templates approved.
Frequently Asked Questions (FAQ's)
My Header (Sender Name) does not match my registered entity name. Will it get approved?
Please provide reasoning if the header name differs from the name of your registered entity and include your mobile number in the description box if it does.
The DLT support team can contact you more easily if they have questions if they have your mobile phone.
Do I have to include “Brand Names” in my content templates?
All content templates must have your brand name/full business name/trademark in the message footer, per new rules that operators have disclosed. The previously submitted content templates must be resubmitted with the brand name added in the template message.
What is a Principal entity?
An Enterprise is an Individual or Company who wants to communicate with its customers using Bulk SMS Service. It is an Individual/Entity who want to send SMS to its customers and clients regarding the products and services. Enterprise is also known by the name of Principal Entity.
What is Content Template?
Content Template is the message text which you have to submit on the DLT portal. It is the actual text of your SMS that has to be approved by DLT before sending it to your customers. Content Template has to be submitted for every single message you want to send to your customers in India.
Note: Content Template is mandatory for all type of SMS routes – Transactional, Service Implicit, Service Explicit and Promotional.
What is Consent Template?
Consent Template is used for taking customer’s permission before sending them promotional SMS. In simple words, if a business wants to send promotional SMS to its customers, it has to first submit Consent Template on the DLT platform which can be mapped to promotional messages at the time of approving Content Templates.
If you are sending SMS only from the Service Implicit route, then you just need to submit Content Template on the DLT portal. But, if you are sending marketing related SMS, then at first you have to submit Consent Template (Promotional SMS permission) and after it is approved, you have to submit Content Template (actual SMS text).
Note: Consent Template is not required for Service Implicit route. It is mandatory for Service Explicit & Promotional route only