sms-marketing-conversions

Increasing SMS Marketing Conversions

For every business’s marketing campaign — small or big — the end purpose is always to garner more and more customers. As a brand offering services or products, you want customers lining in for the latest deals and discounts. But how brands convert prospective clients into loyal customers is worth taking note of. In the present era when there is an abundance of communication channels, the old-fashioned SMS is, according to experts, still ruling the Read more

importance & role of sms in banking

The Importance & Role of SMS in Banking

Like in any other industry, the role of SMS in the banking sector is increasing rapidly and more and more financial institutions are relying on the Bulk SMS service for streamlined communication with their customers. Over the years, the use of text messaging has not only made the job easier for those serving in these institutions but more importantly instant messaging, without a doubt, has helped customers immensely. Role of SMS in Banking In the Read more

benefits-of-using-sms-shortcodes

Benefits of Using SMS Shortcodes

The necessity to reach a large number of customers instantly is what concerns almost every established and emerging brand in the market. With the proliferation of communication channels, SMS shortcodes are considered the most viable option to get in touch with loyal and prospective clients around the world. Businesses are choosing SMS because of its cost efficiency and unparalleled instant delivery unlike other channels in vogue. Leaving behind the traditional ways of connecting, Brands now Read more

Cost-Effective Mobile Marketing

Cost-Effective Mobile Marketing: The ROI of Video Content

In today’s digital landscape, mobile marketing has become an essential strategy for businesses looking to engage their audience effectively. With the rising prevalence of smartphones and tablets, marketers must adapt their strategies to cater to mobile users. Among various content types, video has emerged as a powerful tool that not only captures attention but also delivers impressive returns on investment (ROI). This blog explores the significance of video content in mobile marketing, its cost-effectiveness, and Read more

benefits-of-texting-with-smsala

Benefits of Texting With SMSala

You are here, possibly because, you are looking for a Bulk SMS provider that can help you in the exponential growth of your business. Once you are done reading the article, you will fully understand why SMSala stands out from the rest in the messaging industry.   In the following paragraphs, you will come across 5 Benefits of Texting with SMSala that will make it clear to you why choosing it over others is the Read more

p2p-messaging

P2P Messaging in The Age of Smartphones

Before we got to where we are now in terms of messaging, people were mainly using SMS to interact with each other other than of course, calling. Since the inception of the 160-character length channel, P2P messaging, till a few years ago, was dominant. However, with other messaging channels entering the field after the abundance of smartphones, P2P or person-to-person messaging has been pushed to the backseat. Now, people have feature-rich messaging apps to get Read more

adopting-sms-weather-alert-system

Adopting SMS Weather Alert System

With the increase in temperature and the possibility of various natural calamities striking at any moment, informing people in advance has become incumbent to avoid the harm that an unprecedented catastrophe brings along with it. For people to be informed about these inevitable disasters, SMS weather alert is the system the government and other agencies can deploy. Previously, governments and the general public were not as cautious as they are now with regard to natural Read more

sms-&-push-notifications

SMS & Push Notifications

For businesses of all sizes, the way to connect with clients is evolving with new and innovative technological advancements. The traditional method of advertising is not as popular as it was when it started. Now, brands use the inexpensive and effective channel of SMS, and of late, with internet penetration Push Notifications are preferred a lot for wide reach and growth. How are the two different from each other? In this article, we will weigh Read more

using-qr-codes-for-text-messaging

Using QR Codes For Text Messaging

The easier and smoother the way to contact, the better for both customer and the business. Who does not want to do away with complexities that bar many customers from getting in touch? Of late the answer has been found in the form of QR codes. Now, for streamlined communication, brands can make use of QR codes for text messaging. Almost everywhere the abundance of these Quick Response codes has made the job not only Read more

What-Hinders-the-Delivery-of-Text-Messages

What Hinders the Delivery of Text Messages

As a brand or an enterprise — while sending out promotional texts — the only thing that concerns the marketing team at the end is the delivery of messages to the intended customers. If the end user does not receive the message, the campaign is considered unsuccessful. But the moot question: what bars the delivery of text messages will be discussed in this article. There are varied reasons for messages not getting delivered. If all Read more