The purpose of sending messages is not just limited to timely offers and once-in-a-year deals presented to customers by brands in every nook and corner of the world. There at times arises a necessity — for businesses of all sizes — to send a message multiple times which is called Recurring SMS in industry parlance. Brands do feel that it is not easy to capture the attention of a client with just a single promotional Read more
The effectiveness of text messaging for promotional purposes is not at all questioned by anyone in the market. SMS campaigns have shown a high engagement rate, with many recipients often reading messages within minutes. However, what really concerns the marketing teams of many brands is why a lot of customers unsubscribe from promotional campaigns without any stated reasons. Understanding these reasons can help in refining strategies and reducing opt-out rates. There are various reasons behind Read more
The abundance of smartphones has opened many options not only for those who handle them day in and day out but for businesses — looking for a more interactive way to connect with customers — the options and choice to choose from has widened over the last several years. Knowing very well the efficiency of Bulk SMS, brands are looking to make the channel way more productive by investing in Rich Media Messaging. The possibilities Read more
Are you done with the promotion and marketing of your services and products that you, as a brand wanted to communicate to your loyal and prospective customers? The next question that plays in one’s mind is to find out how effective has been the campaign. Well, to address this concern of yours, Bulk SMS providers like SMSala gives you the option to reach out to customers and find out the impact of the promotional campaigns Read more
Going by the numbers regarding the efficiency of Bulk SMS for the exponential growth of businesses, it is a foregone conclusion that employing the channel has helped brands achieve the set targets without investing too much. Keeping in view the preferences of customers in different time zones, scheduling a Bulk SMS campaign can be beneficial for both the sender and receiver of the marketing text. There are various reasons for choosing this option offered by Read more
The are many ways to connect with your customers and when it comes to texting, we have two main ways to interact – Inbound and Outbound SMS. Both of these ways have helped brands in communicating effectively with customers around the world using Bulk SMS Services. To make the best of marketing campaigns, using both ways will surely help in the increase of return on investment. Both inbound and outbound are used for marketing campaigns, Read more
For every business’s marketing campaign — small or big — the end purpose is always to garner more and more customers. As a brand offering services or products, you want customers lining in for the latest deals and discounts. But how brands convert prospective clients into loyal customers is worth taking note of. In the present era when there is an abundance of communication channels, the old-fashioned SMS is, according to experts, still ruling the Read more
Like in any other industry, the role of SMS in the banking sector is increasing rapidly and more and more financial institutions are relying on the Bulk SMS service for streamlined communication with their customers. Over the years, the use of text messaging has not only made the job easier for those serving in these institutions but more importantly instant messaging, without a doubt, has helped customers immensely. Role of SMS in Banking In the Read more
The necessity to reach a large number of customers instantly is what concerns almost every established and emerging brand in the market. With the proliferation of communication channels, SMS shortcodes are considered the most viable option to get in touch with loyal and prospective clients around the world. Businesses are choosing SMS because of its cost efficiency and unparalleled instant delivery unlike other channels in vogue. Leaving behind the traditional ways of connecting, Brands now Read more
In today’s digital landscape, mobile marketing has become an essential strategy for businesses looking to engage their audience effectively. With the rising prevalence of smartphones and tablets, marketers must adapt their strategies to cater to mobile users. Among various content types, video has emerged as a powerful tool that not only captures attention but also delivers impressive returns on investment (ROI). This blog explores the significance of video content in mobile marketing, its cost-effectiveness, and Read more