There are a lot of debates going around with regard to the utility of SMS marketing campaigns for businesses of all sizes. However, what is not denied by anyone is the benefit of promotional SMS in capturing the attention of customers. What remains is tracking SMS once Bulk SMS is Read more
Since its inception, SMS, or what many call text-based messaging, has grown manifold. But the features included in the messaging apps – Whatsapp, and iMessage – were always missing in the 160-character-limit communication channel. To fill this gap RCS Messaging was introduced. With the addition of smartphones, the concept of Read more
Have you ever wanted to send Bulk SMS in the language the customer can associate with? The same wish of customers mostly remained unfulfilled due to the absence of a feature in texts. But with Unicode SMS you can contact your customers in the language they understand and can relate Read more
To communicate their message effectively, businesses around the globe are heading in the direction of using SMS as a channel to market their products and services. Of late the need for Url shorteners has increased due to the restricted character length of SMS. Usually, most messages have a character limit Read more
All those organizations that are using Bulk SMS services are concerned with the issue of message delivery. It is because they are supposed to pay for every message sent, leaving aside the question of whether the text was delivered to all in the intended list. Since SMS is a channel Read more
With the passage of time businesses around the world are more concerned with the question of how to retain the customer for a longer period of time and more importantly how to build strong relationships with customers? The use of Bulk SMS is not only ruling the roost in the Read more
While interacting with a customer support team of any reputed e-commerce website, you must have received a reply instantly. You were not made to wait for minutes together saying: “ all customer executives are busy, kindly wait for XYZ minutes.†There is a secret hand – SMS chatbot – behind Read more
Nowadays you spend most of your time messaging your friends and relatives using OTT or over-the-top platforms. But most businesses still use the channel of Bulk SMS to reach out to customers around the globe. Why do marketing brands find the 160-character messaging platform the most suitable for exponential growth Read more
Receiving messages on your phones from different businesses is not an exception in these times of information overflow. But is A2P messaging the right way to communicate with your customers? Before knowing why brands are preferring this channel to communicate with loyal and prospective customers, let’s start from scratch to Read more
Text messages, or SMS, have been in use since 1992 when the first message was sent. Since then, we haven’t really changed much in how we use it. The fundamentals are still the same. However, it’s still as popular as ever, especially among businesses. This enduring popularity is due to Read more