People, over the years, have tried various methods to communicate with one another, and in the second half of the 20th century, many advancements were made in communication technology. One among them was the addition of the SMS function to mobile phones, which were earlier only used for making calls. Read more
Even though the use of smartphones has increased exponentially over the last few years and the increase in Android and IOS apps has to some extent made the SMS channel, unlike earlier, one of the many options available in the hands of a consumer. However, despite all the options with Read more
The need to stay in touch with customers is felt by all brands and businesses and of late the most preferred channel that has benefitted all is none other than SMS. With the help of the Web SMS Platform, streamlined communication with immediacy and low cost is possible with customers Read more
The need to communicate with customers is a necessity for all brands that want to expand beyond the set boundaries. Using the SMS broadcast service can be very beneficial if used in a manner that captivates the recipient. With the service in place, you as a brand or a corporation Read more
Reaching out to customers using the heavily relied channel of SMS is becoming the norm for businesses of all sizes. Be it for promotional purposes or any other objective, tracking KPIs ( Key Performance Indicators) is what holds the key to knowing whether the campaigns are actually paying off for Read more
It is a general rule in life that if we do not keep a tab on where we are spending, we are very likely opening the possibility of ruining finances. This may be at our home or our business we want to establish and see flourishing. As the communication channels Read more
The impact of Bulk SMS on the exponential growth of any brand is not what people in the communication industry question at all. Of late, the use of texting for promotional purposes has seen a spike but people’s engagement with the marketing strategy is still not what the owners aspire. Read more
The purpose of sending messages is not just limited to timely offers and once-in-a-year deals presented to customers by brands in every nook and corner of the world. There at times arises a necessity — for businesses of all sizes — to send a message multiple times which is called Read more
The effectiveness of text messaging for promotional purposes is not at all questioned by anyone in the market. SMS campaigns have shown a high engagement rate, with many recipients often reading messages within minutes. However, what really concerns the marketing teams of many brands is why a lot of customers Read more
The abundance of smartphones has opened many options not only for those who handle them day in and day out but for businesses — looking for a more interactive way to connect with customers — the options and choice to choose from has widened over the last several years. Knowing Read more