In today’s digital landscape, mobile marketing has become an essential strategy for businesses looking to engage their audience effectively. With the rising prevalence of smartphones and tablets, marketers must adapt their strategies to cater to mobile users. Among various content types, video has emerged as a powerful tool that not Read more…
For businesses of all sizes, the way to connect with clients is evolving with new and innovative technological advancements. The traditional method of advertising is not as popular as it was when it started. Now, brands use the inexpensive and effective channel of SMS, and of late, with internet penetration Read more…
Employers have been using various channels of communication to get in touch with their employees. Starting from the rarely-checked email to the least-used slack, the purpose of efficient communication has not been met which often remains the priority of the head of the company or an enterprise. To get in Read more…
A client-server communication protocol is a must to understand how the internet functions. But before going into the use cases of the all-important SMB protocol, let us first familiarize ourselves with the term and its related terms that are necessary to understand this complicated terminology for those who have not Read more…
After knowing the advantages, messaging, like any other channel of communication is highly sought not only by marketers, but different sectors have been employing the cost-efficient method of SMS to reach prospective customers. Similarly, text message marketing for law firms is turning out to be a worthwhile investment in getting Read more…
Connecting with your customers at the opportune time is what matters in the end. Seizing the moments when they want to hear from you is a golden opportunity for businesses of all types. Addressing specifically this necessity of firms is an SMS drip campaign. While upscaling your business, the campaign Read more…
One of the most used messaging platforms from the last several years is, without a doubt, Facebook-owned Whatsapp. With the internet reaching every nook and cranny of the world, the users are growing rapidly all over and businesses of all sizes are pouncing on the opportunity to use the Whatsapp Read more…
For businesses of any size to market, a product or service using an SMS channel, choosing the right keyword is the prerequisite for any successful promotional campaign. The absence of the relevant keyword can lead to undesired results for your marketing goals. Brands take advantage of the text channel because Read more…
Sending messages in bulk requires one to follow certain procedures or what is called in computing parlance the protocol. How is Bulk SMS sent by businesses to their customers via the SMS gateway? In this article, we will find out. The journey from beginning to end is not as smooth Read more…
Businesses – micro and macro – that are using Bulk SMS as a tool of marketing communication must be in possession of data on the end number of customers. But to know which one is active and able to receive is taken care of by HLR lookup. The necessity of Read more…