Who does not want to make the best of a channel that is ruling the roost in the messaging industry? Although there are plenty of options for businesses — small and big — to choose from while reaching out to customers around the globe, the channel that has of late, become the preferred choice for almost every new startup or established enterprise is the easiest-to-use SMS channel. Utilizing SMS for customer engagement not only ensures Read more
Like in any other sector or industry, the usage of SMS channel for marketing and promotional purposes can bring extraordinary benefits to the more in-demand Automotive industry. Not only reaching out to prospective clients but text messaging can also be used to better serve clients on a priority basis without any delay. The channel is serving many in other sectors with resounding results and more and more industrialists are preferring it over other channels of Read more
Communicating with customers is not only an essential part of every business – small or big – organization for better and desired results. But of late for political parties around the globe, remaining in touch with the electorate has become mandatory to succeed in elections. In a world where there are plenty of options to use for staying in touch with the electorate, SMS is the channel that can help political parties at critical junctures Read more
The more reliance on online activities, the more the possibility of fraud. To avoid all these frauds one is prone to while performing online activities, the usage of Two-Factor authentication comes in extremely handy while doing transactions online. In this article, you will learn about Two-Factor Authentication in detail along with the advantages and disadvantages of the service best known to secure online transactions. What is Two-Factor Authentication? This is a type of authentication that Read more
The possibility and effectiveness of SMS channel for the exponential growth of businesses throughout the world are not denied by anyone. Even during these times of rapid advancement in communication technology, the reliance and trust on the time-tested 160-character channel are not withering away at any cost. However, of late the concern of the marketing teams of many brands is regarding SMS Response Rates. Despite sending well-thought-out promotional texts, the businesses that employ this messaging Read more
People, over the years, have tried various methods to communicate with one another, and in the second half of the 20th century, many advancements were made in communication technology. One among them was the addition of the SMS function to mobile phones, which were earlier only used for making calls. This advancement in the communication industry has made not only interacting with others possible but of late with Bulk SMS, businesses around the globe have Read more
Even though the use of smartphones has increased exponentially over the last few years and the increase in Android and IOS apps has to some extent made the SMS channel, unlike earlier, one of the many options available in the hands of a consumer. However, despite all the options with rich features, businesses around the globe are still preferring the old-fashioned SMS channel for promotional purposes while interacting with clients. The number of smartphone users Read more
With the ever-growing use of the internet in the last decade or so, the number of mobile users has grown manifold. Currently, the number of smartphone users around the globe is close to 7 billion. According to Statista, 83.32% of the world’s population owns smartphones. Among the countries with the highest number of users are China, India, and the United States of America. These statistics highlight the significant penetration of smartphones globally, indicating a shift Read more
We are in an age where the majority of transactions take place digitally. The ease and immediacy of online services are what drive most of the traffic, but there are certain drawbacks that if not addressed will make the process much more difficult for all the users. In order to avoid fraud and fake logins, service providers come up with the OTP service for 2-factor authentication. These OTPs are used not only for online banking Read more
The need to stay in touch with customers is felt by all brands and businesses and of late the most preferred channel that has benefitted all is none other than SMS. With the help of the Web SMS Platform, streamlined communication with immediacy and low cost is possible with customers anywhere in the world. Not only the cost-efficiency feature of SMS but the open and response rate is what makes it the channel highly sought Read more