It is a general rule in life that if we do not keep a tab on where we are spending, we are very likely opening the possibility of ruining finances. This may be at our home or our business we want to establish and see flourishing. As the communication channels of communicating with customers are changing, SMS is being favored by many brands. However, what needs to be taken care of is the measuring of Read more…
The impact of Bulk SMS on the exponential growth of any brand is not what people in the communication industry question at all. Of late, the use of texting for promotional purposes has seen a spike but people’s engagement with the marketing strategy is still not what the owners aspire. To address this loophole in the already well-established channel, brands can employ the two-way messaging option for a high return on investment. Although the open Read more…
Over the last decade or two, the telecommunications industry has seen changes that have made communicating much more efficient and cost-efficient for brands to expand beyond set boundaries. Instead of using traditional ways to connect, businesses are employing SIP trunking and VoIP services for streamlined and instant communication. With the help of the internet, the way to connect with customers has been made easy and instant at the same time. In this article, we will Read more…
The use of SMS channel for efficient and streamlined communication with customers has proven its worth over the last several years. But to make the process of getting in touch even more reliable and SMS the go-to channel for brands, the integration of CRM ( Customer Relationship Management) with text messaging is going to maximize the benefits for the one adopting the method. CRM is used by small and big organizations to analyze data and Read more…
The purpose of sending messages is not just limited to timely offers and once-in-a-year deals presented to customers by brands in every nook and corner of the world. There at times arises a necessity — for businesses of all sizes — to send a message multiple times which is called Recurring SMS in industry parlance. Brands do feel that it is not easy to capture the attention of a client with just a single promotional Read more…
The effectiveness of text messaging for promotional purposes is not at all questioned by anyone in the market. SMS campaigns have shown a high engagement rate, with many recipients often reading messages within minutes. However, what really concerns the marketing teams of many brands is why a lot of customers unsubscribe from promotional campaigns without any stated reasons. Understanding these reasons can help in refining strategies and reducing opt-out rates. There are various reasons behind Read more…
The abundance of smartphones has opened many options not only for those who handle them day in and day out but for businesses — looking for a more interactive way to connect with customers — the options and choice to choose from has widened over the last several years. Knowing very well the efficiency of Bulk SMS, brands are looking to make the channel way more productive by investing in Rich Media Messaging. The possibilities Read more…
Are you done with the promotion and marketing of your services and products that you, as a brand wanted to communicate to your loyal and prospective customers? The next question that plays in one’s mind is to find out how effective has been the campaign. Well, to address this concern of yours, Bulk SMS providers like SMSala gives you the option to reach out to customers and find out the impact of the promotional campaigns Read more…
Going by the numbers regarding the efficiency of Bulk SMS for the exponential growth of businesses, it is a foregone conclusion that employing the channel has helped brands achieve the set targets without investing too much. Keeping in view the preferences of customers in different time zones, scheduling a Bulk SMS campaign can be beneficial for both the sender and receiver of the marketing text. There are various reasons for choosing this option offered by Read more…
The are many ways to connect with your customers and when it comes to texting, we have two main ways to interact – Inbound and Outbound SMS. Both of these ways have helped brands in communicating effectively with customers around the world using Bulk SMS Services. To make the best of marketing campaigns, using both ways will surely help in the increase of return on investment. Both inbound and outbound are used for marketing campaigns, Read more…