For every business’s marketing campaign — small or big — the end purpose is always to garner more and more customers. As a brand offering services or products, you want customers lining in for the latest deals and discounts. But how brands convert prospective clients into loyal customers is worth Read more
Although businesses — big and small — are employing SMS channels to communicate with customers globally, there are still some naysayers to the power and effectiveness of text marketing. This is mainly because of some misconceptions about SMS marketing that are prevalent in the market. In the last decade or Read more
Communicating via an SMS channel with your loyal and potential customers is not a new phenomenon. It is in vogue for the last many years and brands — small and big — are employing it expecting higher Return on Investment (ROI). While the return is undoubtedly profitable, keeping SMS Marketing Read more
Like other businesses, Insurance companies want to proliferate beyond borders. However, it is not as easy for insurance providers, as it is for other direct-to-customer enterprises. Here besides being a difficult task to acquire more and more customers, retaining customers is a herculean task. But with SMS marketing, the task Read more
For businesses of any size to market, a product or service using an SMS channel, choosing the right keyword is the prerequisite for any successful promotional campaign. The absence of the relevant keyword can lead to undesired results for your marketing goals. Brands take advantage of the text channel because Read more
In an era of digital media, marketing teams of firms have shifted, not completely though, to the much sought-after SMS & Social Media channels for effective and cost-efficient communication. The usage of these channels has grown manifold in the last decade or so. However, the question that constantly stirs the Read more
Nowadays, brands have a plethora of options available to market their products and services around the world. Besides traditional means, they have new and effective tools at their disposal to upscale their business. From radio and television ads to Bulk SMS and email marketing, enterprises have come a long way Read more
Every business, be it a global corporation or an enterprise limited to a certain geographical area, requires a channel to communicate with loyal and potential customers. Some have opted for email while others have preferred text messages as a marketing tool to connect. With the advent of the internet, companies Read more
If you are here reading these lines, you are probably well versed with the importance of SMS marketing for the unprecedented growth of large corporations or small enterprises anywhere in the world. Since you know how crucial having a successful Bulk SMS campaign is for you to spread to the Read more
Before diving deep into the world of why SMS marketing is important for e-commerce and its benefits, let’s first understand what it means to run a campaign via an SMS channel. When a company decides to reach out to its customers using the Bulk SMS service to promote new products, Read more