Although businesses — big and small — are employing SMS channels to communicate with customers globally, there are still some naysayers to the power and effectiveness of text marketing. This is mainly because of some misconceptions about SMS marketing that are prevalent in the market. In the last decade or Read more
Communicating via an SMS channel with your loyal and potential customers is not a new phenomenon. It is in vogue for the last many years and brands — small and big — are employing it expecting higher Return on Investment (ROI). While the return is undoubtedly profitable, keeping SMS Marketing Read more
The use of mobile marketing has grown manifold over the years, especially the induction of SMS marketing has changed the dynamics for businesses globally. Companies — big and small — are looking for cost-efficient Bulk SMS providers with high scalability and cent percent uptime to reach customers in different corners Read more
In an era of digital media, marketing teams of firms have shifted, not completely though, to the much sought-after SMS & Social Media channels for effective and cost-efficient communication. The usage of these channels has grown manifold in the last decade or so. However, the question that constantly stirs the Read more
Nowadays, brands have a plethora of options available to market their products and services around the world. Besides traditional means, they have new and effective tools at their disposal to upscale their business. From radio and television ads to Bulk SMS and email marketing, enterprises have come a long way Read more
With the proliferation of text messages for the promotion of brands by companies around the world, the chances of fraudsters acting as ones representing an entity cannot be ruled out. Of late customers falling prey to spam texts is increasing at an alarming rate. Fake SMS or what many call Read more
All those organizations that are using Bulk SMS services are concerned with the issue of message delivery. It is because they are supposed to pay for every message sent, leaving aside the question of whether the text was delivered to all in the intended list. Since SMS is a channel Read more
While interacting with a customer support team of any reputed e-commerce website, you must have received a reply instantly. You were not made to wait for minutes together saying: “ all customer executives are busy, kindly wait for XYZ minutes.†There is a secret hand – SMS chatbot – behind Read more
Receiving messages on your phones from different businesses is not an exception in these times of information overflow. But is A2P messaging the right way to communicate with your customers? Before knowing why brands are preferring this channel to communicate with loyal and prospective customers, let’s start from scratch to Read more