Even though the use of smartphones has increased exponentially over the last few years and the increase in Android and IOS apps has to some extent made the SMS channel, unlike earlier, one of the many options available in the hands of a consumer. However, despite all the options with Read more…
The need to communicate with customers is a necessity for all brands that want to expand beyond the set boundaries. Using the SMS broadcast service can be very beneficial if used in a manner that captivates the recipient. With the service in place, you as a brand or a corporation Read more…
Communicating with a large customer base is not an easy task with limited human resource availability. It is precisely due to this reason businesses seek alternatives to respond quickly to client queries. With the advancements in technology, those seeking to make the process smoother and more streamlined opt for IVR( Read more…
Over the last decade or two, the telecommunications industry has seen changes that have made communicating much more efficient and cost-efficient for brands to expand beyond set boundaries. Instead of using traditional ways to connect, businesses are employing SIP trunking and VoIP services for streamlined and instant communication. With the Read more…
The abundance of smartphones has opened many options not only for those who handle them day in and day out but for businesses — looking for a more interactive way to connect with customers — the options and choice to choose from has widened over the last several years. Knowing Read more…
For every business’s marketing campaign — small or big — the end purpose is always to garner more and more customers. As a brand offering services or products, you want customers lining in for the latest deals and discounts. But how brands convert prospective clients into loyal customers is worth Read more…
Before we got to where we are now in terms of messaging, people were mainly using SMS to interact with each other other than of course, calling. Since the inception of the 160-character length channel, P2P messaging, till a few years ago, was dominant. However, with other messaging channels entering Read more…
As a brand or an enterprise — while sending out promotional texts — the only thing that concerns the marketing team at the end is the delivery of messages to the intended customers. If the end user does not receive the message, the campaign is considered unsuccessful. But the moot Read more…
With the kind of benefits that the SMS channel brings for the exponential growth of corporations, the efficient method to communicate with customers also comes up with some drawbacks if not avoided by the receiver of the messages. What one needs to be vigilant about is SMS Spoofing which fraudsters Read more…
Although businesses — big and small — are employing SMS channels to communicate with customers globally, there are still some naysayers to the power and effectiveness of text marketing. This is mainly because of some misconceptions about SMS marketing that are prevalent in the market. In the last decade or Read more…