All the hard work put in during a promotional campaign by your marketing team may turn futile, if the message sent is not received by the intended receiver. The reasons for the delivery failure of the message can be endless. In order to ensure all the messages are delivered or to know the status of messages sent out, we take the help of DLR reports especially when sending Bulk SMS for extensive reach. If in Read more
Over the past several years, mobile phone communication is becoming the new norm, and more importantly, the SMS channel is being heavily relied on. Not only manufacturers, but e-commerce sites are also choosing the cost-efficient method for effective communication. To further ease the Job SMS Templates are used by marketing teams. The number of mobile phone users is increasing all over the world at an unprecedented rate, making the tool most suitable for communicating with Read more
One of the most used messaging platforms from the last several years is, without a doubt, Facebook-owned Whatsapp. With the internet reaching every nook and cranny of the world, the users are growing rapidly all over and businesses of all sizes are pouncing on the opportunity to use the Whatsapp Business API for widening the customer base along with business communication purposes. In this article, you will be familiarized with the use and importance of Read more
The use of mobile marketing has grown manifold over the years, especially the induction of SMS marketing has changed the dynamics for businesses globally. Companies — big and small — are looking for cost-efficient Bulk SMS providers with high scalability and cent percent uptime to reach customers in different corners of the world. This shift in reaching out to prospective clients is also because of the increase in the number of smartphone users all over Read more
Like other businesses, Insurance companies want to proliferate beyond borders. However, it is not as easy for insurance providers, as it is for other direct-to-customer enterprises. Here besides being a difficult task to acquire more and more customers, retaining customers is a herculean task. But with SMS marketing, the task at hand becomes easier. There is no denying the fact that SMS has an astounding open rate compared to other channels of communication. With the Read more
The necessity to inform people about a delay in a scheduled flight before an hour or so requires you as an airliner to alert them in advance about the possible delay. Not only in the aviation sector, but businesses of all types also require conveying vital information. For the said purpose, in a digitally-literate generation, SMS alert is the preferred channel for connecting with the users. The SMS alert system is not only beneficial for Read more
For businesses of any size to market, a product or service using an SMS channel, choosing the right keyword is the prerequisite for any successful promotional campaign. The absence of the relevant keyword can lead to undesired results for your marketing goals. Brands take advantage of the text channel because of its impact and reaching the audience instantly in the most cost-efficient manner. This channel, besides being easy to use, is not very taxing for Read more
In an era of digital media, marketing teams of firms have shifted, not completely though, to the much sought-after SMS & Social Media channels for effective and cost-efficient communication. The usage of these channels has grown manifold in the last decade or so. However, the question that constantly stirs the mind of marketing teams of brands is which one is a more useful channel. How SMS & Social Media Marketing Differs To find out which Read more
The use of text messages or what is commonly referred to as SMS is growing at an increasingly rapid pace. Not only the ordinary person but firms – micro and macro – across the world are heavily relying on SMS marketing to promote their products and services. But now with options aplenty, questions are raised on the future of SMS marketing. With the advancement in communication technology, businesses have abundant channels to utilize for the Read more
People’s phones are inundated with messages these days, especially after the proliferation of messaging apps. But when it comes to companies promoting their products and services, Bulk SMS, or what many call VoIP texting is helping achieve the set targets. The vitality of Bulk SMS for marketing purposes is not denied by anyone. Now what is new is that businesses – small and big – are shifting to VoIP texting. Earlier the process of VoIP Read more