sms-geofencing

Why Invest in SMS Geofencing

The use of mobile phones has seen a sharp rise since the introduction of Smartphones in the market. Now, with a lot of choices available in the hands of a consumer, businesses have to sift through various marketing ways to reach the intended customer. The proliferation of smartphone technology has transformed consumer habits and expectations, prompting businesses to adopt innovative marketing strategies to engage these tech-savvy consumers effectively. Since people are more into social media Read more…

emojis-in-text-messaging

Use of Emojis in Text Messaging

With an increase in the use of smartphones all over the world, people are finding new ways to connect with each other. As of now, smartphone subscriptions today surpass six billion, and predictions suggest that this number will continue to rise in the coming years. The evolution from simple texting to more dynamic and interactive forms of communication has been rapid and transformative. Today, simple texting is no longer as fascinating as it once was, Read more…

importance-of-sms-landing-pages

The Importance of SMS Landing Pages

Of late, SMS has proven its efficiency for the marketing teams of businesses of all sizes. Not only are they able to reach customers within no time but issues, if any, can be addressed instantly. This immediacy and directness make SMS an indispensable tool in modern marketing arsenals, offering an unparalleled way to engage with customers in real-time. Besides sending promotional or marketing texts to customers all over the world, enterprises can use SMS for Read more…

Why-SMS-For-Debt-Collection

Why SMS For Debt Collection

Are you fed up with the process of continuously reminding customers about outstanding payments? Or, have you been using agents to collect the due amount from defaulters? Well, if that is the case, there is a solution — SMS for Debt Collection — to the never-ending issue many, if not all, creditors face while lending out to people from varied backgrounds. This method not only streamlines the process but also makes it less intrusive and Read more…

Text-Messaging-in-Various-Sectors

Use of Text Messaging in Various Sectors

Who does not want to make the best of a channel that is ruling the roost in the messaging industry? Although there are plenty of options for businesses — small and big — to choose from while reaching out to customers around the globe, the channel that has of late, become the preferred choice for almost every new startup or established enterprise is the easiest-to-use SMS channel. Utilizing SMS for customer engagement not only ensures Read more…

sms-in-the-automotive-industry

Importance of SMS in the Automotive Industry

Like in any other sector or industry, the usage of SMS channel for marketing and promotional purposes can bring extraordinary benefits to the more in-demand Automotive industry. Not only reaching out to prospective clients but text messaging can also be used to better serve clients on a priority basis without any delay. The channel is serving many in other sectors with resounding results and more and more industrialists are preferring it over other channels of Read more…

political-sms-shortcodes

Importance of Political SMS Shortcodes

Communicating with customers is not only an essential part of every business – small or big – organization for better and desired results. But of late for political parties around the globe, remaining in touch with the electorate has become mandatory to succeed in elections. In a world where there are plenty of options to use for staying in touch with the electorate, SMS is the channel that can help political parties at critical junctures Read more…

two-factor-authentication

Explaining Two-Factor Authentication

The more reliance on online activities, the more the possibility of fraud. To avoid all these frauds one is prone to while performing online activities, the usage of Two-Factor authentication comes in extremely handy while doing transactions online. In this article, you will learn about Two-Factor Authentication in detail along with the advantages and disadvantages of the service best known to secure online transactions. What is Two-Factor Authentication? This is a type of authentication that Read more…

sms-response-rates

Enhancing SMS Response Rates

The possibility and effectiveness of SMS channel for the exponential growth of businesses throughout the world are not denied by anyone. Even during these times of rapid advancement in communication technology, the reliance and trust on the time-tested 160-character channel are not withering away at any cost. However, of late the concern of the marketing teams of many brands is regarding SMS Response Rates. Despite sending well-thought-out promotional texts, the businesses that employ this messaging Read more…

beginning-of-sms-messaging

The Beginning of SMS Messaging

People, over the years, have tried various methods to communicate with one another, and in the second half of the 20th century, many advancements were made in communication technology. One among them was the addition of the SMS function to mobile phones, which were earlier only used for making calls. This advancement in the communication industry has made not only interacting with others possible but of late with Bulk SMS, businesses around the globe have Read more…