Use of Emojis in Text Messaging

Published by Suhail Bhat on

With an increase in the use of smartphones all over the world, people are finding new ways to connect with each other. As of now smartphone subscriptions today surpass six billion and going by predictions the number is expected to grow even further in the coming years. Simple texting is no longer as fascinating as it once was and alternatives are what customers look forward to.


People using feature-rich messaging platforms no longer just use text in their conversations. Of late, the use of emojis has seen a sharp rise, and feelings are conveyed with these modern hieroglyphics.

Is the use of emojis in text messaging for businesses a viable option while getting in touch with clients anywhere in the world?

Let’s dive deep and find out whether it is the way forward and how cost-efficient the channel will remain once the usage of modern hieroglyphics kicks off for enterprises.

Emojis in Text Messaging

The need to innovate is felt by all businesses while serving clients. And for those who do not fiddle with the set rules, there is a high probability of losing relevance among millennials and Gen Z customers.

Restricting just to A-Z alphabets while sending promotional messages is what marketing teams of brands need to think over. Since people have access to plenty of options, using emojis in messages can bring charm and excitement and more importantly traffic along with the much-needed increase in revenue.

What Changes Once Emojis are Used in a Message?

Once you begin the process of using emojis in a text message, the changes begin to show not only for the receiver but for the sender as well.

When using an emoji, the whole message will be sent in Unicode. The message sent and received that contains characters not present in the default GSM character set is called Unicode SMS.

However, while sending a text via Unicode, the sender has fewer characters than usual to use. In a normal text message, the sender is allowed to send 160 characters per SMS, but characters reduce to 70 if the message is sent via Unicode. 

The only drawback of using an emoji in a message is that character length is reduced and fewer words ought to be used to not let costs rise abruptly. Following the maxim of “use minimum for maximum” is what businesses have to rely on while promoting products and services.


Using emojis in SMS is a good option if you are interacting with millennials and GEN Z customers. However, if you are concerned about the cost part of a message then it is better to use emojis scarcely.

Categories: SMS