kpis-for-promotional-sms

Essentiality of Tracking KPIs For Promotional SMS

Reaching out to customers using the heavily relied channel of SMS is becoming the norm for businesses of all sizes. Be it for promotional purposes or any other objective, tracking KPIs ( Key Performance Indicators) is what holds the key to knowing whether the campaigns are actually paying off for brands or not. So what are these Key performance indicators that determine whether the marketing campaign of the brand has succeeded in achieving its targets Read more…

sending-bulk-sms-to-dnd-numbers

Sending Bulk SMS to DND Numbers

Reaching out to customers is the priority of every brand. But not all find a way to engage with customers in a more persuasive way as others do. To add to this, sending promotional texts to DND numbers is virtually not possible. Before we look into how texts in bulk can be sent to DND Numbers, let us find out about these numbers in detail. What Are DND Numbers? These are numbers that cannot be Read more…

call-routing

Explaining Call Routing & Its Benefits

No one would prefer — even unintentionally — misdirecting customers while assisting and providing the necessary support. To ensure a streamlined communication process while interacting with clients, call routing is what businesses choose for better results. So what actually is call routing and how does it benefit brands in communicating with loyal and prospective clients? Let us find out in this article below. Also Read: VoIP Calling What is Call Routing? This is a way Read more…

Inbound-IVR-&-Outbound-IVR

The Need For Inbound IVR & Outbound IVR

Communicating with a large customer base is not an easy task with limited human resource availability. It is precisely due to this reason businesses seek alternatives to respond quickly to client queries. With the advancements in technology, those seeking to make the process smoother and more streamlined opt for IVR( Interactive Voice Response) system. It is through this system brands get in touch with customers, reducing costs, and more importantly, a lot of time is Read more…

voip-calling

Why VoIP Calling To Extend Reach

Like in other fields, the internet is helping businesses — big and small — in many ways to connect easily with customers all around the world. The archaic way of calling for business purposes is being replaced by VoIP calling which is cost-efficient and easy to manage for anyone interested in connecting over a call. What separates VoIP calling from traditional calling is that we do not need wiring as is a prerequisite for a Read more…

measuring-sms-delivery

Measuring SMS Delivery & Its Importance

It is a general rule in life that if we do not keep a tab on where we are spending, we are very likely opening the possibility of ruining finances. This may be at our home or our business we want to establish and see flourishing. As the communication channels of communicating with customers are changing, SMS is being favored by many brands. However, what needs to be taken care of is the measuring of Read more…

Two-Way-Messaging

Two-Way Messaging For Businesses

The impact of Bulk SMS on the exponential growth of any brand is not what people in the communication industry question at all. Of late, the use of texting for promotional purposes has seen a spike but people’s engagement with the marketing strategy is still not what the owners aspire. To address this loophole in the already well-established channel, brands can employ the two-way messaging option for a high return on investment. Although the open Read more…

sip-trunking-different-from-voip

How is SIP Trunking Different From VoIP

Over the last decade or two, the telecommunications industry has seen changes that have made communicating much more efficient and cost-efficient for brands to expand beyond set boundaries. Instead of using traditional ways to connect, businesses are employing SIP trunking and VoIP services for streamlined and instant communication. With the help of the internet, the way to connect with customers has been made easy and instant at the same time. In this article, we will Read more…

srm-with-text-messaging

Why CRM With Text Messaging

The use of SMS channel for efficient and streamlined communication with customers has proven its worth over the last several years. But to make the process of getting in touch even more reliable and SMS the go-to channel for brands, the integration of CRM ( Customer Relationship Management) with text messaging is going to maximize the benefits for the one adopting the method. CRM is used by small and big organizations to analyze data and Read more…

recurring-sms

Recurring SMS And How it is Done

The purpose of sending messages is not just limited to timely offers and once-in-a-year deals presented to customers by brands in every nook and corner of the world. There at times arises a necessity —  for businesses of all sizes — to send a message multiple times which is called Recurring SMS in industry parlance. Brands do feel that it is not easy to capture the attention of a client with just a single promotional Read more…