Promotional SMS
Essentiality of Tracking KPIs For Promotional SMS
Reaching out to customers using the heavily relied channel of SMS is becoming the norm for businesses of all sizes. Be it for promotional purposes or any other objective, tracking KPIs ( Key Performance Indicators) is what holds the key to knowing whether the campaigns are actually paying off for brands or not. So what are these Key performance indicators that determine whether the marketing campaign of the brand has succeeded in achieving its targets Read more…