Nowadays you spend most of your time messaging your friends and relatives using OTT or over-the-top platforms. But most businesses still use the channel of Bulk SMS to reach out to customers around the globe. Why do marketing brands find the 160-character messaging platform the most suitable for exponential growth Read more
Receiving messages on your phones from different businesses is not an exception in these times of information overflow. But is A2P messaging the right way to communicate with your customers? Before knowing why brands are preferring this channel to communicate with loyal and prospective customers, let’s start from scratch to Read more
Text messages, or SMS, have been in use since 1992 when the first message was sent. Since then, we haven’t really changed much in how we use it. The fundamentals are still the same. However, it’s still as popular as ever, especially among businesses. This enduring popularity is due to Read more