The use of mobile phones has seen a sharp rise since the introduction of Smartphones in the market. Now, with a lot of choices available in the hands of a consumer, businesses have to sift through various marketing ways to reach the intended customer. The proliferation of smartphone technology has transformed consumer habits and expectations, prompting businesses to adopt innovative marketing strategies to engage these tech-savvy consumers effectively.
Since people are more into social media usage and apps have access to the location data of their users, the term geolocation is not an unknown one. With this feature, people in the industry are employing it to reach a targeted customer segment. As soon as the customer gets into a specific area, the business takes advantage of the geolocation feature which is usually in almost all the apps being used around the world. This strategy not only enhances targeting accuracy but also improves the timing and relevance of marketing messages, making them more likely to convert.
When mobile users enable location, they allow apps that use users’ locations to track them. This capability has opened up new avenues for personalized marketing and enhanced customer engagement, as businesses can now interact with customers based on their real-time geographic location.
SMS Geofencing
Like in other internet-dependent apps that use geolocation, businesses can also use SMS-based location of clients and send specific Promotional messages to add to sales which is ultimately the objective of every enterprise. SMS geofencing utilizes real-time data to trigger marketing messages based on geographic boundaries defined by the business, ensuring that the messages are highly relevant and timely.
When a customer, who has given prior approval to receive messages, enters a specific location a message is sent to him by the business, it is known as SMS Geofencing. This method not only increases the likelihood of engagement but also enhances the customer’s experience by providing them with offers and information that are relevant to their current location.
However, before you, as a business or a brand want to go ahead with this unique and rewarding feature of SMS, It is mandatory to follow specific steps for the implementation to be legal and avoid ending up in a court of law. Adhering to these legal guidelines is essential to maintain trust and ensure a positive brand image.
Get Approval From Receiver
This is how SMS marketing campaigns start off. Without the prior approval of the customer, a text message promoting your business or brand cannot be sent to anyone who has not opted in for the promotional campaign. Gaining this approval not only complies with legal requirements but also sets the stage for a respectful and mutually beneficial relationship between the business and its customers.
To get people to opt-in for campaigns it is suggested to publicize your keywords. You can also get people to fill out forms and start the marketing campaign. These strategies ensure that the audience is receptive and interested, thereby increasing the effectiveness of the campaign.
Seek Permission to Use The LocationÂ
Once you have received the approval from your customer, the next step is to ask for the location from the client. This is what is necessary for SMS geofencing to work. If you only get your customers to opt-in for your promotional campaigns without seeking permission to use location, you as a brand promoting product or a service cannot send location-specific text messages.
After obtaining permission for tracking the location, the SMS provider you have tied up with will have to access the client’s GPS or RFID signals. This technical capability enables more strategic and efficient targeting, which is crucial for maximizing the impact of your marketing efforts.
Once you have access to the customer’s location, you can send timely messages and grab his/her attention while in the specified area. This timely interaction can significantly boost the effectiveness of promotional efforts, making SMS geofencing a cost-efficient channel for scaling up the business.
So, what to wait for when you can scale up the business with a cost-efficient channel? With the right strategies and tools, SMS geofencing can be a game changer in how you engage with your customers and drive conversions.
