How Your E-commerce Store Can Benefit with Bulk SMS Marketing?

Published by Sheikh Rehaan on

Gone are the days of brick-and-mortar shops, the time is for online stores. A study by Emarketer predicts that online sales growth will be three times higher than brick-and-mortar sales.

How can eCommerce harness this untapped potential?

Well, the answer is very simple. Digital media is unlike anything we’ve ever seen before. As compared to traditional print media, digital media opens up a new world of possibilities for e-commerce stores and increases their marketing efficiency. The growth of e-commerce will largely depend on the utilization of more than one form of digital media to get the message out.

E-commerce Store for sms marketing

Unless you are from a different planet you must have noticed that the young generation loves smartphones more than anything else. Young users will shop for products and services on their smartphones, tablets, and desktops, so e-commerce stores with a presence across these channels will benefit massively.

Of the various forms of digital media, SMS is the fastest and most reliable way of reaching out to your prospective customers. Bulk sms service opens up doors to huge possibilities for e-commerce websites as 98% of all SMS and MMS messages are opened. Compare this to Facebook feeds of which 84% are not read, 71% of Tweets are ignored, and 88% of emails are trashed. Bulk SMS helps you to share information with those you want to share with.

With Bulk SMS you don’t just boost your e-commerce sales, you can also retain your customers and pass on promotional information to them from time to time.

6 Reasons to use Bulk SMS Service for your e-commerce website

1) Fast

Whether a Promotional SMS Or Transactional SMS messages can be sent quickly and are read immediately. 90% of the SMS are read within 3 minutes of delivery. They are probably the fastest means to send information to maximum people.

2) High Conversion Rate

Since SMS are read quickly there are high chances of getting them converted to sales. The average SMS marketing click-through rate is 36%. That means that for every 100 customers that receive an SMS message with a hyperlink in it, on average 36 of them will click on that hyperlink and visit your e-commerce store.

3) Hitting the Bull’s eye

Unlike other marketing channels, with bulk SMS you decide to whom you send the information. Thus, you are not left wondering whether your message will reach the target audience or not.

4) Convenience

With well-timed SMS alerts, you can keep customers in the loop on their order and delivery status. Customers are drawn to brands that provide them instant information without requiring their efforts.

5) Low Cost

Unlike the traditional media like outdoor banners, billboards, or television which are too expensive for small businesses, bulk SMS services come at a very affordable cost which makes advertising affordable for the smallest businesses. With bulk SMS, e-commerce stores can reach thousands of people in no time at a lower cost.

6) No Spam boxes

The best thing about SMS is that there are no spam boxes involved. So, there is no way your SMS will go unread.

If you are banging your head thinking about what marketing method to choose for your e-commerce store, then I would suggest that the bulk SMS service provided by SMSala is the key to success. Go for it and increase your sales and gain happy customers.

Sheikh Rehaan

Sheikh Rehaan is an author, writer & content creator. He is very passionate about all things content marketing and has extensive knowledge of SMS Marketing.