3 Types of Messages That You Cannot Send to Your Customers
According to ComScore, 72,500,000 is the number of smartphone users in America alone, and that was back in March 2011. Of that number, 75% of these users would prefer to be notified of new offers from their favorite stores or dealers directly to their phones via SMS and different mobile applications.
With a single text message sent in bulk within a few seconds, more than 54 million people were informed and updated about offers and new products and services. This cost-effective and streamlined Bulk SMS service is benefitting all small and big businesses around the world.
It is no wonder that SMS marketing is nowadays a rage among micro and macro companies. It is a very effective tool when used correctly and smartly. Unlike traditional advertising and marketing strategies of the past, text messages, within no time, reach a large number of customers at a much faster pace.
Compared to internet ads that are often overlooked or ignored, recipients of a text marketing message actually read the message they receive, and if convinced may take the desired action. Unlike budget-friendly Bulk SMS services, billboards, TV ads, print ads, and radio ads are much more expensive and with limited coverage to reach the targeted audience.
In comparison to the aforementioned advertising and marketing approaches employed by various businesses for promotional purposes, it takes just a few minutes to prepare an SMS campaign and send it to thousands of customers in a jiffy. Millions of your clients will receive your message with a single push of the send button.
Given there is no way to retrieve or withdraw your text message, chances are your mobile text message marketing will fail for many reasons. To avoid failure and to ensure your message is communicated effectively, extra caution and a lot of thought are needed for a successful Bulk SMS campaign.
To prevent customer kickbacks, here are the types of messages that you should not send to your customers.
- Instant Mini Sale
Many local companies make the general mistake of sending mass text messages on slow days when they see their staff standing and doing nothing but waiting for customers to come in. It is unwise to invite customers to visit your store for a direct mini sale of say 10% and worse on selected items. Customers want to feel special and love a good sale. Everything that is mediocre turns them off.
So, they unknowingly regret receiving these updates, which otherwise would be of some value to them. Sending updates or messages that they cannot easily pick up is not recommended at all. An offer of no less than 30% on a preset date every now and then would not make them look forward to receiving your updates.
However, if your offers are special and make the customer feel valued, the traffic to your website will increase automatically.
- Annoying Unnecessary Infomercials
Given the current economic status of the nation, more and more people are very selective in choosing from a plethora of options provided. The majority of the population chooses brands that offer value for money. Everything that is affordable and usable is worth trying for many. Keep in mind that some subscribers pay for messages they receive.
Customers do not want to be billed for messages that offer no value to them. If it is necessary to advertise a new product or service that your company offers to the public, you must keep your message infomercial, and direct, and do away with flowery language. Present your product as a necessity instead of a luxury. Again, it has to offer something of value to customers.
- Spam Messages
Spam messages are unsolicited messages. Not all customers would like to receive updates from your company. Do not allow prospects and customers to avoid your business, worse is its existence only because of your persistent and unsolicited SMS Marketing.
Show courtesy by giving them the option to subscribe or unsubscribe to your massive text messages. The opt-in and opt-out options are a prerequisite for any SMS or email marketing campaigns.
Make sure your text messaging campaigns are effective and add value to your customer’s life. Mobile marketing is a cheap medium that has the power to increase your brand awareness, more than traditional advertisements. So use this fantastic technology wisely, sporadically, and effectively.
You would not want your mobile efforts to backfire and cause a huge kickback for your customers. Effective mobile marketing is achieved through quality and sincerity. Let every message count!