Small businesses always find methods to grab their potential leads’ attention amid the highly competitive chaos of their competitors. One prominent marketing strategy that has not only increased sales but also produced great ROIs is SMS marketing!
Text messaging is not just about chatting with friends and loved ones; it is also a highly effective marketing strategy for companies, whether newly established or enterprise-level. With the increase in the usage of mobile phones all over the globe, the concept of adapting SMS marketing is also increasing, undoubtedly yielding result-driven outcomes.
Although SMS marketing allows the brands to create one-to-one communication with their targeted audience through their widely used device, mobile phones. But with all other marketing strategies, why should a small-scale business consider SMS advertising?
Well, this is exactly what we are bringing to the spotlight today! Here, we will discuss the 5 reasons why SMS Marketing is essential for small businesses. So, make sure that you read this article till the end and find your answer!
So, let’s kick-start our discussion!
SMS Marketing: Discussing the Basics!
SMS, abbreviated for Short Message Service, is a text messaging service that allows the exchange of short chats between mobile devices. Typically consisting of a limit of a maximum of 160 characters, the SMS works through the network systems and can be used to communicate with an individual or group of people.
SMS marketing, also referred to as text marketing, is a highly effective strategy in which businesses send advertising messages for their products and services through SMS. They target their potential audience and engage them with their brands through phone texts.
Although it might work as email marketing, the text size for SMS marketing is comparatively quite short and precise.
Here’s what kind of marketing messages small businesses can convey to their customers through SMS marketing:
- New Product or Service Details
- Sales Alerts
- Welcome offers
- Updates or Reminders
- Discount Vouchers
- Limited-Time Offers
- Loyalty Program Rewards
- Event Invitations
- Seasonal Greetings
- Low-Stock Products
- Feedback Requests
- Order Confirmation or Tracking Information
Benefits of Using SMS Marketing for Small Businesses
SMS produces a direct line of powerful communication with the targeted leads, eventually achieving high ROIs and increased engagement. Let’s have a look at the top 5 reasons why SMS marketing needs to be in your small businesses’ advertising strategy.
- Provides Instant Delivery and Engagement
According to a survey by SimpleTexting, 85% of consumers check their mobile texts within 1–5 minutes of receiving them. Furthermore, 1 in 3 users check their phones for text notifications within one minute. In comparison, emails are mostly read within 90 minutes of receiving.
These instant deliveries of marketing messages through SMS provide significant benefits to businesses. Apart from being effective for time-sensitive offers like low-stock or limited-edition products and services, it helps effectively grab customers’ attention and provide instant engagement. It creates a sense of urgency, urging the leads to visit the product and make a purchase.
Moreover, the customers mostly read the messages until the end as they know the SMS is supposed to be short and to the point. You can include a link to your website or your product or service page, along with a catchy Call-to-action text to enable quick and easy access to your leads.
- Cost-Effective Solution
SMS marketing is one of the most cost-effective and result-driving advertising strategies for small businesses with limited budgets. Sending messages to your audience can cost pennies as compared with email copywriting and marketing charges.
Moreover, its budget is much lower than that of paid advertisements on social media platforms like Facebook, Instagram, and YouTube. It’s just a simple and quicker yet effective way of getting click-through rates, but from simple text messages. SMS Marketing is an undeniably inexpensive strategy yet provides strong ROIs and customers engaging outcomes.
Furthermore, you can rest assured that SMS Marketing can’t cause ineffective customer outreach or financial failure like email marketing, which carries the risk of not reaching customers’ inboxes and may end up in their junk and spam emails, eventually getting permanently deleted later.
- Saves Time and Effort
SMS Marketing significantly saves time and effort and allows the limited workforce of small businesses to focus on other perspectives of growth.
For example, incorporating QR code technology in your SMS marketing campaigns can help you automate the whole messaging process, making it quicker and free from the risks of typing mistakes. Whether typing the text or entering the customer’s phone number, a single QR Code can complete the task within a few minutes.
A leading online QR Code generator by dnschecker.org can quickly create a functional, reliable, and effective QR Code for your campaign. You can send your exclusive offers, promotional discounts, or newly introduced features effortlessly to your leads by using QR codes in the SMS marketing process.
- Enables Analyzing Performance
The ability to monitor, track, and analyze the performance of SMS Marketing makes it a popular and successful choice for advertisement for small-scale businesses. With the help of digital tools, you can determine metrics like open rates, click-through rates, and conversion rates and optimize your campaign for better reach and impactful performance.
The tools also enable you to analyze your targeted audience’s demographic and behavioral aspects for up-to-the-mark results, including their age, gender, profession, location, interests, and the time of the day they mostly engage with your SMS ads.
This lets you make your marketing efforts more engaging, focused, precise, highly targeted, and time-optimized. You can excel in your brand and achieve high conversion rates with these valuable insights and analytic records.
- Easy Integration with Other Marketing Channels
Suppose you are already running a digital marketing campaign for your small business and want to integrate SMS marketing with it; it won’t take more than a minute. You can easily and quickly operate its campaign along with another advertising campaign without requiring any additional efforts or strategies.
For example, if a customer visits your website and leaves it without making a purchase but with products behind in the cart, you can create and send a reminder SMS to them about their potential purchase. Moreover, you can also notify them when their desired product is running short in stock or is on sale. You may also provide them with a discount voucher in order to encourage them to purchase it.
Further, you can send a feedback SMS to your customers and ask them to leave a review about their purchased product or service, directing them to your business’s digital profiles or social media pages.
Conclusion
Unlike traditional advertising tactics like advertisements on billboards, magazines, newspapers, and pamphlets, SMS Marketing is cost-effective and highly productive. From enabling you to create direct connecting lines with your potential leads to eliminating the risks of junk and spam folders, it is known to bring quick engagement and high conversion rates to brands, especially newly established small businesses.
Moreover, the impact of SMS marketing can be significantly boosted by the implementation of additional technologies. Whether focusing on promotional campaigns, transactional SMS, or alert notifications, utilizing systems like analytical applications and QR code generator tools can ensure a successful and result-driving SMS marketing initiative!
