What All Does SMS Marketing Include?
SMS marketing is a way to reach customers via SMS. With the help of a web-based program, you can send bulk texts to customers/consumers who choose this. You can also set up campaigns where coupons are automatically sent over time, engage customers in surveys and questionnaires, or even run a sweepstakes contest.
However, you have to ask yourself what else can be done with one medium, right? There is much more in store than it seems. Read on to know. Here are some extra things you can do with SMS Marketing:
Coupons: Send exclusive offers to your loyal or potential customers. Uniquely generated coupon codes that you send to your customers prevent non-subscribers from using your deal.
- Drip campaigns
Automated messages can be sent, depending on how long your customers have registered for this. In the context of discount vouchers you can, for example, send a discount voucher of 10% immediately after registration, a coupon of 20% after 3 weeks, and a discount voucher of 50% after 2 months of subscription by your customer. This is done automatically as soon as a customer logs in, so you don’t have to keep sending individual messages time and again.
By texting different keywords, your customers can now only vote using text messages. With most services, you can conduct polls in which you collect answers during a specific period and chart them via your online dashboard. Sounds cool, right?
You can also divide customers into groups, depending on the keyword to which they respond, how they voted in a survey, based on their area code, and more. By segmenting your customers, you can send more targeted promotions and discount coupons. These are more personal and receivers will also relate to them.
- Sending photos and videos
Multimedia Messaging Service (MMS) Marketing is a fairly new development in which you can send pictures and videos to customers. This is especially useful if you want to send a flyer or restaurant menu to a customer.
- Location-based marketing
Send different messages to clients, depending on their location. For example: if a customer is near your restaurant, you can send him a text message with information about the day’s dish or discounts in your restaurant.
Always remember that customers must be able to unsubscribe at any time. Fortunately, most (if not all) text marketing services are set this way by default. However, you need to remind customers of the opt-out option— i.e., “Reply STOP for not responding to messages.”