unsubscribing-from-sms-campaigns

Unsubscribing From SMS Campaigns

The effectiveness of text messaging for promotional purposes is not at all questioned by anyone in the market. But what really concerns the marketing teams of many brands is why a lot of customers unsubscribe from promotional campaigns without any stated reasons. There are various reasons behind the increase in the number of clients opting out of marketing messages. Here in this article, we will look into the reasons that compel a genuine customer to Read more…

rich-media-messaging

Why Consider Rich Media Messaging

The abundance of smartphones has opened many options not only for those who handle them day in and day out but for businesses — looking for a more interactive way to connect with customers — the options and choice to choose from has widened over the last several years. Knowing very well the efficiency of Bulk SMS, brands are looking to make the channel way more productive by investing in Rich Media Messaging. The possibilities Read more…

sms-polling

SMS Polling & Its Need

Are you done with the promotion and marketing of your services and products that you, as a brand wanted to communicate to your loyal and prospective customers? The next question that plays in one’s mind is to find out how effective has been the campaign. Well, to address this concern of yours, Bulk SMS providers like SMSala gives you the option to reach out to customers and find out the impact of the promotional campaigns Read more…

scheduling-bulk-sms

Scheduling Bulk SMS For Better Results

Going by the numbers regarding the efficiency of Bulk SMS for the exponential growth of businesses, it is a foregone conclusion that employing the channel has helped brands achieve the set targets without investing too much. Keeping in view the preferences of customers in different time zones, scheduling a Bulk SMS campaign can be beneficial for both the sender and receiver of the marketing text. There are various reasons for choosing this option offered by Read more…

inbound-and-outbound-sms

Why Both Inbound & Outbound SMS Marketing

The are many ways to connect with your customers and when it comes to texting, we have two main ways to interact – Inbound and Outbound SMS. Both of these ways have helped brands in communicating effectively with customers around the world using Bulk SMS Services. To make the best of marketing campaigns, using both ways will surely help in the increase of return on investment. Both inbound and outbound are used for marketing campaigns, Read more…

sms-marketing-conversions

Increasing SMS Marketing Conversions

For every business’s marketing campaign — small or big — the end purpose is always to garner more and more customers. As a brand offering services or products, you want customers lining in for the latest deals and discounts. But how brands convert prospective clients into loyal customers is worth taking note of. In the present era when there is an abundance of communication channels, the old-fashioned SMS is, according to experts, still ruling the Read more…

importance & role of sms in banking

The Importance & Role of SMS in Banking

Like in any other industry, the role of SMS in the banking sector is increasing rapidly and more and more financial institutions are relying on the Bulk SMS service for streamlined communication with their customers. Over the years, the use of text messaging has not only made the job easier for those serving in these institutions but more importantly instant messaging, without a doubt, has helped customers immensely. Role of SMS in Banking In the Read more…

benefits-of-using-sms-shortcodes

Benefits of Using SMS Shortcodes

The necessity to reach a large number of customers instantly is what concerns almost every established and emerging brand in the market. With the proliferation of communication channels, SMS shortcodes are considered the most viable option to get in touch with loyal and prospective clients around the world. Businesses are choosing SMS because of its cost efficiency and unparalleled instant delivery unlike other channels in vogue. Leaving behind the traditional ways of connecting, Brands now Read more…

benefits-of-texting-with-smsala

Benefits of Texting With SMSala

You are here, possibly because, you are looking for a Bulk SMS provider that can help you in the exponential growth of your business. Once you are done reading the article, you will fully understand why SMSala stands out from the rest in the messaging industry.   In the following paragraphs, you will come across 5 Benefits of Texting with SMSala that will make it clear to you why choosing it over others is the Read more…

p2p-messaging

P2P Messaging in The Age of Smartphones

Before we got to where we are now in terms of messaging, people were mainly using SMS to interact with each other other than of course, calling. Since the inception of the 160-character length channel, P2P messaging, till a few years ago, was dominant. However, with other messaging channels entering the field after the abundance of smartphones, P2P or person-to-person messaging has been pushed to the backseat. Now, people have feature-rich messaging apps to get Read more…