sms marketing practices

6 Best SMS Marketing Practices to Follow

The market for Short Message Services, commonly known as SMS, is experiencing significant growth that shows no signs of slowing down. Recent studies indicate that approximately 73% of U.S. adults engage in text messaging. A deeper dive into consumer behavior reveals a pronounced preference for SMS over traditional voice calls. This trend is especially prominent among tech-savvy generations who favor quick and efficient communication methods. This shift in consumer preferences highlights a substantial opportunity for Read more