WhatsApp Business Pricing 2025 USA: Costs & Strategy for Brands
For years, WhatsApp has been the quiet powerhouse of brand-to-customer messaging. Banks send balance alerts, airlines share boarding passes, retailers push flash sales, and startups use it for onboarding flows. U.S. brands adopted it gradually, but the global scale is undeniable: over 2 billion monthly users and 175 million daily business interactions. Until now, WhatsApp’s conversation-based pricing provided predictability. Businesses paid once to unlock a 24-hour conversation, no matter how many messages were exchanged. On Read more