How to Use DLR Data to Improve SMS Campaigns
In today’s digital marketing landscape, SMS campaigns have proven to be one of the most effective ways to reach customers directly on their mobile devices. With open rates as high as 98%, businesses around the world are leveraging SMS to deliver timely offers, updates, and important information to their audience. However, one key element that many marketers often overlook is the power of DLR data—Delivery Receipt data. DLR data provides invaluable insights into the performance Read more…