Acceptable Use Policy

This Acceptable Use Policy ("Policy") sets out the rules and requirements governing the use of services provided by SMSALA LLC ("SMSALA", "we", "our", or "us").

SMSALA provides global telecommunications and messaging solutions, including Application-to-Person (A2P) SMS, SMS aggregation, international SMS services, SMS APIs and related communication services.

This Policy is intended to ensure that our services are used responsibly, securely, and in compliance with applicable laws, regulations, and industry standards.

By using SMSALA services, customers, partners, and users agree to comply with this Policy.

Customers using SMSALA services are responsible for ensuring that their messaging activities:

• Comply with all applicable laws, regulations, and industry requirements
• Obtain all necessary permissions and consents before sending messages
• Provide accurate sender information and messaging content
• Maintain appropriate security controls for their accounts and systems
• Use SMSALA services only for lawful business purposes

Customers remain responsible for the content, destination, and purpose of messages transmitted through their accounts.

SMSALA services must not be used for any unlawful, fraudulent, abusive, or harmful activities, including but not limited to:

Spam and Unsolicited Messaging

• Sending unsolicited bulk messages
• Sending messages without appropriate recipient consent
• Circumventing recipient opt-out requests

Fraudulent Activities

• Phishing or attempting to obtain sensitive information fraudulently
• Impersonating individuals, organizations, brands, or government entities
• Using false or misleading sender identities

Illegal Content

Messages must not contain or promote:

• Illegal goods or services
• Criminal activities
• Fraudulent schemes
• Content that violates applicable laws
• Content that infringes third-party rights

Security Abuse

Customers must not:

• Attempt unauthorized access to SMSALA systems or networks
• Introduce malicious code, malware, or harmful content
• Interfere with telecommunications networks or infrastructure
• Conduct activities that compromise service security or availability
• Use the services in a manner that creates excessive complaints, delivery failures, filtering, blacklist events, or carrier enforcement actions

Customers must ensure that:

• Sender IDs are used legitimately
• Messages accurately represent the sender
• Message content is clear, truthful, and not misleading
• Required disclosures and opt-out mechanisms are included where applicable

SMSALA may restrict sender IDs or messaging traffic where misuse or regulatory concerns are identified.

Spam refers to unwanted, unsolicited, or unauthorized electronic communications sent to individuals or organizations without appropriate permission or in violation of applicable laws and regulations — for example: bulk messages sent without recipient consent, misleading or deceptive messages, messages designed to deceive recipients, or repeated messages sent after opt-out requests.

Customers using SMSALA services must:

• Obtain valid consent before sending marketing or promotional messages
• Maintain records demonstrating recipient consent where required
• Respect recipient preferences and opt-out requests
• Ensure messages identify the sender accurately
• Follow applicable telecommunications and data protection laws

Customers are responsible for ensuring that their messaging campaigns comply with the requirements of the countries where messages are sent. Services must not be used for spam campaigns, phishing messages, fraudulent communications, fake sender identities, circumventing carrier filtering systems, or sending messages to purchased, harvested, or illegally obtained contact lists.

SMSALA may monitor messaging traffic and account activity to:

• Protect network security
• Prevent fraud and abuse
• Maintain service quality
• Comply with legal and regulatory obligations

Where violations are identified, SMSALA may take appropriate action, including:

• Requesting corrective action
• Blocking specific messages or routes
• Restricting account functionality or requiring additional verification
• Suspending services
• Terminating customer accounts

SMSALA may take such action immediately and without prior notice — including preventive or interim action while an investigation is pending — where reasonably necessary to address security, fraud, legal, regulatory, network, or third-party partner risks. SMSALA may also cooperate with telecommunications partners, regulators, or law enforcement authorities where required by law.

SMS messaging may involve multiple telecommunications operators and service providers. Customers must comply with applicable requirements imposed by SMSALA, telecommunications partners, and destination networks.

If you become aware of suspected misuse of SMSALA services — including spam, fraud, or abuse — please report it to:

SMSALA Compliance Team
SMSALA LLC
Dubai, United Arab Emirates
Email: legal@smsala.com

Please provide relevant details, including sender information, message details, and any supporting evidence.

By using SMSALA services, customers acknowledge their responsibility to send lawful, permission-based communications and agree to comply with this Acceptable Use Policy.

SMSALA may update this Acceptable Use Policy periodically to reflect changes in applicable laws, regulations, technology, or industry best practices. The updated version will be published on this website with a revised effective date.

For questions regarding this Policy:

SMSALA LLC
Dubai, United Arab Emirates
Email: legal@smsala.com
Website: www.smsala.com