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Russia

SMS Sender ID Regulations

Local operator & regulator framework Sep 7, 2026
RegistrationRequiredRegister a Sender ID firstRegister a Sender ID Download regulation document
Dial code+7
MCC250
RegionEurasia
Alpha Sender IDSupported
Short codeNot supported
Approval timeContact for details
Operators4 networks — MTS, MegaFon, Beeline, Tele2
01 — Regulations

Domestic vs International

Requirements differ by who is sending. Pick the scope that matches your business.

Sender ID registration is required for Russia. The current requirements are shown below as provided by the SMSala Sender ID team.

Sender capabilities

Alphanumeric Sender IDSupported
Short codeNot supported
Long numericNot supported
Sender formatAlphanumeric
Approval timeContact for details
Fees270 EUR Per Month
ScopeDomestic company

Registration requirements

Registration requiredYes

Restrictions

Other Scams
Regulatory
Phishing
Explicit Content

Sending rules

OTPNo
Opt-out mandatoryNo
Allowed hours (Mon–Fri)N/A
02 — Operators

Operator regulations

4 networks carry SMS traffic in Russia. MNP is live in most markets — run an HLR lookup before routing.

MTSMCC 250 · Registration required
MegaFonMCC 250 · Registration required
BeelineMCC 250 · Registration required
Tele2MCC 250 · Registration required
03 — Compliance

Additional compliance notes

Country & operator-specific guidance maintained by the Sender ID team.

Requirements

Sender ID, Company (entity) name, TAX Number Company, Type of traffic, Content sample, Company website,Type of activity of the company The Sender ID must contain from 3 to 11 characters from the list of acceptable: lowercase letters of the Latin alphabet {a-z} uppercase letters of the Latin alphabet {A-Z} numbers {0-9} exclamation mark {!} hyphen {-} -underline {_} dot {.} The use of spaces is prohibited

Required documents

NOC_Rusia template towards MegaFon, Letter of Authorization signed by the Brand Owner, VAT (Tax ID),document confirming the right to use the Sender or a copy of the trademark

Need help registering your Sender ID?

Our compliance specialists assist with registration requirements, document review, operator approvals, and both domestic and international onboarding.

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