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United Kingdom

SMS Sender ID Regulations

Local operator & regulator framework Sep 7, 2026
RegistrationRequiredRegister a Sender ID firstRegister a Sender ID Download regulation document
Dial code+44
MCC234
RegionEurope
Alpha Sender IDSupported
Short codeSupported
Approval time7-Days
Operators4 networks — EE, O2, Vodafone, Three
01 — Regulations

Domestic vs International

Requirements differ by who is sending. Pick the scope that matches your business.

Sender ID registration is required for United Kingdom. The current requirements are shown below as provided by the SMSala Sender ID team.

Sender capabilities

Alphanumeric Sender IDSupported
Short codeSupported
Long numericSupported
Sender formatAlphanumeric
Approval time7-Days
FeesNo Fees
ScopeDomestic company

Registration requirements

Registration requiredYes

Restrictions

Other Scams
Regulatory
Phishing
Explicit Content
Gambling - only licensed traffic allowed (exception is raffle traffic
which is allowed). Regulatory restrictions - specific Senders protected (LOA might be required)

Sending rules

URL restrictionsNo
OTPNo
Opt-out mandatoryYes
Allowed hours (Mon–Fri)N/A
02 — Operators

Operator regulations

4 networks carry SMS traffic in United Kingdom. MNP is live in most markets — run an HLR lookup before routing.

EEMCC 234 · Registration required
O2MCC 234 · Registration required
VodafoneMCC 234 · Registration required
ThreeMCC 234 · Registration required
03 — Compliance

Additional compliance notes

Country & operator-specific guidance maintained by the Sender ID team.

Requirements

Sender Id, Company Name, Company Origin Country, Website, Company's Scope of Activity, Traffic Type, Sample Content, Estimated Traffic Volume In addition to that, for SenderIDs that are protected by MEF, it is necessary to provide a basic LOA (chain LOA is supported) and a screenshot of the SID registration confirmation from the MEF Registry. Both OTP and marketing traffic need preapproval. URL shorteners can not be whitelisted.

Required documents

Letter of Authorization,

Need help registering your Sender ID?

Our compliance specialists assist with registration requirements, document review, operator approvals, and both domestic and international onboarding.

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