Contact Sales
All countries

United Arab Emirates

SMS Sender ID Regulations

Local operator & regulator framework Sep 7, 2026
RegistrationRequiredRegister a Sender ID firstRegister a Sender ID Download regulation document
Dial code+971
MCC424
RegionMENA
Alpha Sender IDSupported
Short codeSupported
Approval time7-Days
Operators2 networks — Etisalat by e&, du
01 — Regulations

Domestic vs International

Requirements differ by who is sending. Pick the scope that matches your business.

Sender ID registration is required for United Arab Emirates. The current requirements are shown below as provided by the SMSala Sender ID team.

Sender capabilities

Alphanumeric Sender IDSupported
Short codeSupported
Long numericNot supported
Sender formatAlphanumeric
Approval time7-Days
FeesNo Fees
ScopeDomestic company

Registration requirements

Registration requiredYes

Restrictions

Gambling - all forms are strictly forbidden. Political
adult
religious
and cryptocurrency content is not allowed.

Sending rules

URL restrictionsNo
OTPNo
Opt-out mandatoryYes
Allowed hours (Mon–Fri)MON - FRI: 07:00:00 - 21:00:00; [+4] - Ajm?n, Ajm?n, United Arab Emirates
Allowed hours (Sat)SAT: 07:00:00 - 21:00:00; [+4] - Ajm?n, Ajm?n, United Arab Emirates
Allowed hours (Sun)SUN: 07:00:00 - 21:00:00; [+4] - Ajm?n, Ajm?n, United Arab Emirates
02 — Operators

Operator regulations

2 networks carry SMS traffic in United Arab Emirates. MNP is live in most markets — run an HLR lookup before routing.

Etisalat by e&MCC 424 · Registration required
duMCC 424 · Registration required
03 — Compliance

Additional compliance notes

Country & operator-specific guidance maintained by the Sender ID team.

Requirements

Company Name – Tax Code – Company Website – Industry – UAE Phone Number – TL Number – Authorized Person’s Email ID Promotional Sender IDs – Must have the prefix “AD-”.

Required documents

Trade Licence, Registration Form, Trademark Certificate – Required if the Sender ID differs from the company name. Power of Attorney – Required if the LOA signatory is not listed on the company’s Trade Licence. RERA Certificate – Required for the Real Estate sector. MOHAP Certificate – Required for the Health sector.

Need help registering your Sender ID?

Our compliance specialists assist with registration requirements, document review, operator approvals, and both domestic and international onboarding.

190+ countriesDomestic & international
Explore

Related countries