RCS Messaging UAE: What It Is and Why Marketers Should Care
A hotel in Dubai Marina confirms a guest’s booking with a message that includes the guest’s name, room photo, and a button to check in online. A few hours later, the same chat window sends a “Tap for directions” link. No separate app, no juggling between SMS and email, just one smart conversation thread. That’s the promise of RCS Messaging UAE, and it’s fast becoming the new communication standard for modern businesses across the Emirates. Read more









