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Bulk SMS refers to the practice of sending a large number of text messages simultaneously to a group of recipients. It is commonly used for promotional or informational purposes by businesses and organizations.

Bulk SMS works by utilizing an SMS gateway or a bulk sms service provider. The sender uploads a list of recipients’ phone numbers and the content of the message to the service provider’s platform. The service provider then delivers the messages to the intended recipients through telecommunication networks.

Yes, sending bulk SMS is legal in India. However, there are regulations and guidelines set by the Telecom Regulatory Authority of India (TRAI) that need to be followed, such as obtaining consent from recipients and adhering to Do-Not-Disturb (DND) regulations.

Yes, Bulk SMS messages in India are limited to a maximum of 160 characters per message. If your message exceeds this limit, it will be split into multiple messages, and additional charges may apply.

Yes, you can schedule recurring SMS campaigns. You can set up campaigns to be automatically sent at specific intervals, such as daily, weekly, monthly, or on custom schedules.

DLT registration is mandated by the Telecom Regulatory Authority of India (TRAI) to combat unsolicited commercial communication (spam) and ensure that SMS messages are sent to recipients who have provided their consent. It helps in maintaining a transparent and secure ecosystem for bulk SMS services.

Entities such as telemarketers, businesses, aggregators, and other entities engaged in sending commercial or promotional SMS messages need to register on the DLT platform. The exact categories and registration requirements may vary based on the regulations and guidelines set by TRAI and the DLT platform operators.

The ability to migrate existing sender IDs and customer data to a new DLT provider may vary depending on the DLT Provider and their platform capabilities. It’s advisable to check with the new DLT provider regarding the migration process and the availability of such services.

Here are some approved DLT providers for bulk sms registration in India (as of my knowledge cutoff in September 2021):

  1. Vodafone Idea Ltd. (formerly known as Vodafone-Idea Cellular Ltd.)
  2. Bharti Airtel Ltd.
  3. Reliance Jio Infocomm Ltd.
  4. BSNL (Bharat Sanchar Nigam Limited)
  5. mGage India Pvt. Ltd.

The specific information and documents required for DLT registration depend on the DLT platform and the type of entity registering. Generally, you may need to provide details such as business name, address, contact information, registration documents, proof of identity, and consent records from your recipients.

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