AI-Driven-Job-Roles

AI-Driven Job Roles in SMS Marketing

Welcome to the Evolving World of SMS Marketing that is now being revolutionized by the integration of Generative AI! This transformative AI Technology is Rapidly becoming a Cornerstone for businesses keen on elevating their Audience engagement, Acquisition, and Retention. While we haven’t quite reached the sci-fi vision of iRobot, where AI assists in all aspects of life and work, the influence of generative AI is undeniable. It’s already making a mark in the workplace, with Read more…

abandoned-cart-sms

The Ultimate Guide to Abandoned Cart SMS Strategies

Abandoned carts have a significant impact on your online business’s success. Customers who add items to their shopping carts but do not complete the purchase result in lost sales and missed opportunities. According to research, the average cart abandonment rate across industries is a staggering 69.57%. This means that nearly seven out of ten potential customers leave your website without converting. The power of SMS is one effective strategy for recovering these abandoned carts. Short Read more…

a2p-sms-messaging

Maximizing Business Efficiency with A2P SMS Messaging

As businesses compete to reach their customers with the right message at the right time, A2P SMS messaging has emerged as an effective communication channel. In this article, I will explore what A2P messaging is, its benefits, the market size and growth, the platform and providers, how to choose the right A2P SMS provider for your business, A2P SMS services and use cases, best practices for A2P SMS messaging, and how A2P SMS messaging compares Read more…

Voicemail-And-SMS-Marketing-Campaign

How to Implement a Successful Voicemail & SMS Marketing Campaign

If you’re looking for techniques that can help grow and expand your customer reach, you should harness the power of voicemails and SMS messages. But why? A voicemail is a strategic pre-recorded audio message delivered right into your customers’ and prospects’ inboxes. It allows your audience to listen to your message whenever they want. This is why voicemails are said to have a whopping open rate as high as 95%, much higher than emails. In Read more…

transforming-the-sms-industry

How Artificial Intelligence Can Revolutionize the SMS Industry

Artificial Intelligence (AI) has the potential to revolutionize the SMS industry, offering businesses more efficient, personalized, and cost-effective communication with their customers. Customer data can be analyzed by AI to create tailored messages based on specific customer needs. AI can also automate the process of sending and receiving messages, allowing businesses to send multiple messages simultaneously and respond to customer inquiries in real-time. AI can also help businesses to identify potential customer segments and target Read more…

sms-geofencing

Why Invest in SMS Geofencing

The use of mobile phones has seen a sharp rise since the introduction of Smartphones in the market. Now, with a lot of choices available in the hands of a consumer, businesses have to sift through various marketing ways to reach the intended customer. Since people are more into social media usage and apps have access to the location data of their users, the term geolocation is not an unknown one. With this feature, people Read more…

emojis-in-text-messaging

Use of Emojis in Text Messaging

With an increase in the use of smartphones all over the world, people are finding new ways to connect with each other. As of now smartphone subscriptions today surpass six billion and going by predictions the number is expected to grow even further in the coming years. Simple texting is no longer as fascinating as it once was and alternatives are what customers look forward to. People using feature-rich messaging platforms no longer just use Read more…

importance-of-sms-landing-pages

The Importance of SMS Landing Pages

Of late, SMS has proven its efficiency for the marketing teams of businesses of all sizes. Not only are they able to reach customers within no time but issues, if any, can be addressed instantly. Besides sending promotional or marketing texts to customers all over the world, enterprises can use SMS for landing pages and increase ROI (Return on Investment) for exponential growth, every business head aspires while investing in marketing strategies. For enterprises though, Read more…

Why-SMS-For-Debt-Collection

Why SMS For Debt Collection

Are you fed up with the process of continuously reminding customers about outstanding payments? Or, have you been using agents to collect the due amount from defaulters? Well, if that is the case, there is a solution — SMS for Debt collection — to the never-ending issue, many or more or less all creditors face while lending out to people from varied backgrounds. When you approach the borrower with a politely-worded personalized text message, chances Read more…

Text-Messaging-in-Various-Sectors

Use of Text Messaging in Various Sectors

Who does not want to make the best of a channel that is ruling the roost in the messaging industry? Although there are plenty of options for businesses —  small and big — to choose from while reaching out to customers around the globe. The channel that has of late, become the preferred choice for almost every new startup or established enterprise is the easiest-to-use SMS channel. Despite being the oldest and not as feature-rich Read more…